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Branding Manager
4 months ago
Job Description:
Are you a natural storyteller? Do you have a background in branding, marketing, communications and journalism with a keen eye for design and video production? Do you enjoy working with a team focused on making a difference? If you answered yes, then we have an opportunity you cant pass up. As a member of the Evernorth Hyderabad Innovation Hub team, youd help us increase our brand awareness and position Cigna & Evernorth as an exceptional career experience with a strong enterprise culture focused on Diversity, Equity and Inclusion. Youll do this by telling our employees stories in a compelling and inspiring way through a variety of different channels ultimately helping candidates picture themselves working here and motivate them to join our #TeamCigna family.
About The Role:
This role sits inside our Hyderabad Innovation Hub (HIH) Human Resources team and works to apply consumer marketing, branding & communications best practices to attracting, engaging and retaining talent. While reporting into the HIH Human Resources Director, youll spend your time using your creativity and inspiration to brainstorm captivating branding campaigns and then execute them using your graphic design and writing skills, with the help of outside agencies as required.
How youll make a difference:
- Work with various recruiting leaders and managers to support ongoing marketing strategies, campaigns, tactics, and events designed to speak to all audiences to ensure diversity, equity and inclusion is a cornerstone of all communication efforts and strategies.
- Collate quarterly employee stories to weave together a quarterly newsletter publication designed to educate candidates about the organization in addition to sharing featured jobs.
- Coordinate with our Diversity, Equity and Inclusion organization to support ongoing and ad-hoc needs that have a candidate audience.
- Own and support ongoing talent attraction needs for segments and or lines of business via Omni channel campaigns.
- Support your team and peers by coordinating approvals of video content and maintaining internal ownership of third party video tool that allows for simple and quick employee videos to be captured and deployed.
- Measure the effectiveness of your campaigns, ensuring we maximize our ROI on all recruitment marketing efforts.
- Design and implement multiple branding strategies out-of-home campaigns, outdoor advertising, digital marketing, social media (LinkedIn, Glassdoor etc.)
- Work with PR agencies for creating brand awareness of Evernorth in Hyderabad and India
- Work with internal stakeholders for design and implementation of various communication strategies newsletters, announcements, all-employee meetings, roadshows etc.
- Implement global brand practices for branding content design in HIH and ensure brand compliance in all facets
Qualifications:
- BA/BS in Journalism, Marketing, Communications, or equivalent degree.
- 12+ years of experience in developing marketing content for digital and offline channels
- Strong experience in various branding strategies that would apply for a new GCC in India
- Extremely strong writing and storytelling skills with experience writing for various audience types.
- Graphic design skills - intermediate experience with Adobe Creative Cloud with the ability to use and self-learn new tools.
- Some experience with the science of marketing - analytics, tracking, and metrics.
- Exceptional communication and presentation skills that can explain your marketing ideas simply and thoughtfully to various audiences.
