Executive- Dealer Marketing

2 weeks ago

Kolkata, West Bengal, India Hero Motocorp Full time

Executive- Dealer Marketing

Company: Hero Motocorp

Function

Harley Davidson BU

Pay Band

E4 to M2

Role

As the Executive- Dealer Marketing you will be part of the HDBU and will report to the Lead- Dealer Marketing. The purpose of your role will be to implement, strategize, plan, develop & monitor the in-market marketing initiatives as well as consumer experience for the H-D Brand to enhance and maintain consistency across the network in their particular zones. The incumbent will have a zonal responsibility for the in-shop consumer experience as well being the custodian of the touch/feel and experience of the Harley-Davidson brand across all dealerships from where H-D motorcycles are retailed through in their operating Zone

A purpose-driven role for you

Your key responsibilities will include, but not limited to:

  • Adapt & execute marketing campaigns in collaboration with the Brand Marketing team to ensure alignment with the core strategies of the organization
  • Formulate zonal strategy to boost brand KPIs basis the inputs from the brand team
  • Implement Digitization of the consumer journey: right from Hyper Local Marketing to dealership experience, push/pull messaging to after-sales rating
  • Collaborating with teams (Brand, activation, finance and HOG) for creation of collaterals including promotional and strategic activities
  • Implement a process to evaluate ROI for each activation to determine the effectiveness of budget allocation & guide future spending decisions
  • Develop an SOP for product display to have a common brand narrative across all the touch points in sync with the brand team

A Day in the life

The Role exists to implement, strategize, plan, develop & monitor the in-market marketing initiatives as well as consumer experience for the H-D Brand to enhance and maintain consistency across the network in their particular zones. The incumbent will have a zonal responsibility for the in-shop consumer experience as well being the custodian of the touch/feel and experience of the Harley-Davidson brand across all dealerships from where H-D motorcycles are retailed through in their operating Zone.

Academic Qualification & Experience

MBA with core specialization in Marketing/Highly relevant experience - 5+ Years of experience in Retail Marketing/Activation, Customer Retail Experience & Strategy development, stakeholder management

Technical Skills/Knowledge

  • Deep understanding of marketing both traditional and Digital
  • Understanding of customer behavior in different parts of the country
  • Research-oriented, with an ability to sense consumer behavior and driven by "consumer first" approach
  • Analytical Mindset

Behavioral Skills

  • Excellent written and verbal communication skills
  • Organizational skills including attention to detail and multi-tasking skills
  • Ability to coach and mentor teams effectively
  • Negotiation Skills
  • Creative mind-set
  • Collaborator and ability to deal with ambiguity

What will it be like to work for Hero

As the world's largest manufacturer of motorcycles and scooters for the last 22 years, Hero is where you will get to work with the brightest innovators, passionate about being the best in what they do. You will become a part of India's proudest legacy, a brand that is celebrated by 110 million Indians and is now taking over the world with its manufacturing superpower. If you are someone who dreams big and goes after their dreams with absolute conviction, Hero is your place to be. At Hero, we are building a cutting-edge future of mobility, pushing frontiers of innovation and aiming for the very best. Choose to be with the best, choose to be your best.

About Hero

Headquartered in New Delhi (India), Hero MotoCorp is the world's largest manufacturer of motorcycles and scooters for 22 consecutive years. We are at the forefront of developing modern, technologically superior and eco-friendly mobility solutions for its millions of customers around the world. Hero MotoCorp has rapidly transformed into a true multinational organization with a presence in 47 countries across Asia, Africa, Latin America, and the Middle East. We have achieved the coveted milestone of 110 million cumulative production and sales since inception. Aligned with its Vision "Be the Future of Mobility", Hero MotoCorp plans to achieve its next 100 million sales by 2030. We have a globally benchmarked manufacturing and Research & Development (R&D) ecosystem that is spread across global geographies. Its R&D facilities are located in India and Germany - the Centre of Innovation and Technology (CIT) at Jaipur, India, and the Tech Centre Germany (TCG), near Munich. Hero MotoCorp's eight 'green' manufacturing facilities are spread across India (6), Colombia (1), and Bangladesh (1). Hero MotoCorp is the pre-eminent leader in the Indian two-wheeler market. It is the only motorcycle manufacturing company listed in Dow Jones Sustainability Index. In 2022, Hero MotoCorp launched a separate brand for emerging mobility solutions, including Electric Vehicles (EV) - VIDA, Powered by Hero. VIDA has commenced sales of VIDA V1 – its first EV – in India and plans to launch the product in global markets. We are one of the largest global corporate promoters of multiple sporting disciplines. Hero is globally associated with golf, football, field hockey, cricket, and motorsports. Hero MotoSports Team Rally is one of India's flag-bearers in global rally racing. The iconic golfer Tiger Woods is Hero MotoCorp's Global Corporate Partner. Read more about us. Be with the best. Be your best. Catch-up on all our latest openings. Recruitment assessments – We at Hero are equal opportunity employers and committed to a policy of treating all its employees and job applications equally. Some of our roles use assessments to help us understand how suitable you are for the role you've applied to. If you are invited to take an assessment, this is great news. It means your application has progressed to an important stage of our recruitment process.

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