Business Development Manager – North

2 weeks ago

Delhi, Delhi, India SATS Ltd. Full time

About SATS INDIA & SFSI

SATS India is a part of SATS Ltd.'s (based in Singapore) venture in India. While SATS Food Solutions India (SFSI) is a subsidiary of SATS India.

SATS is Asia's leading provider of food solutions and gateway services, dedicated to creating long-term value and sustainable outcomes for the communities it serves. Using innovative food technologies and resilient supply chains, we create tasty, quality food in sustainable ways for airlines, food service chains, retailers, and institutions.

We plan to open our first Central Kitchen Facility in Bengaluru and are in the midst of hiring employees with an aim to build a diverse and inclusive workforce across all levels of our organization.

Fulfilling our purpose to feed and connect communities, SATS is delighting customers in over 55 locations and 14 countries across the Asia Pacific, UK, and the Middle East. For more information, please visit

As an organization with a culture of inclusiveness and innovation, we focus on bringing out the best in people by empowering them with technology, skills and opportunities.

Position: Business Development Manager – North

Location: Delhi

Reporting To: Head – Sales & Marketing

About The Role

As Business Development Manager, you will work as an individual contributor managing SFSI Foodservice, HORECA, and QSR customers in India. You will strategically build the account plans for assigned accounts by mapping SFSI strengths with customers' mid and long-term needs to create the purchase yearning from customers.

WHAT WILL YOU DO AT SFSI ?

Are you ready to shape the future of the food service industry in a fast-paced startup environment? We are looking for a dynamic, enthusiastic and experienced individual who would be accountable for profitable business growth across all accounts with Food service customers. He/she will be working closely with all Internal stake holders to meet objectives.

Key Responsibilities

A Business Development/Key Account Manager – North professional has four primary responsibilities:

I. Identifying new sales leads – QSR, Cloud Kitchens, Emerging QSR, HORECA, Clean Labels

II. Pitching products and/or services – Product Pitch and understanding

III. Maintaining fruitful relationships with existing/new customers

IV. Working closely with internal stakeholders to meet the companies' objectives.

Additional Roles & Responsibilities

  • Experience in Frozen Food Industry (preferably), Food Industry RTE, RTC, FMCG
  • Maximizing brand awareness and communicating new product opportunities
  • Directly manage Key Account(s), in accordance with agreed targets, goals and company guidelines, eliciting customer needs and selling our key products and services.
  • Commercials understanding – Product, Pricing structure, Margins – Negotiations skills.
  • Develop insightful and thoughtful strategies for exceptional and sustainable experiences.
  • Closes new business deals by coordinating the requirements; developing and negotiating contracts; integrating contract requirements with business operations.
  • Deliver excellence in execution of the account plans to maintain the shares and capture growth for SFSI by Innovation Activities/Pipelines
  • Function as the key contact/owner of SFSI business within assigned accounts; responsible for internal coordination in servicing customers to maintain organic growth and deliver expansion.
  • Proactively contribute to Market development strategies by feeding insights about end consumers, competitors, general industry movement, etc.
  • Achieves assigned sales quota in designated strategic accounts and meets the set expectations for profitability.
  • The candidate helps in menu development along with the NPD team and drive the core range across the sector as well and will also be attending regular industry events with your talented new colleagues and being a real ambassador for the business and the brand.
  • Ensure the compliance of account management disciplines using Call/MOM/Visit reports, opportunities management, account management and other SFSI applications.
  • Protects the organization's value by keeping information confidential.
  • Ensure to meet the targets set and meeting targets on a weekly/monthly basis
  • Ensuring that work carried out by the team is executed in such a way as to comply with the Quality Management System.
  • Completes strategic customer account plans that meet company standards and maintains high customer satisfaction ratings.

Key Requirements

· Masters / Bachelor's degree with at least 7-10 years relevant experience in sales account management roles within the Food Service OR FMCG industries.

· Experience in handling Food service/QSR/HORECA/CLOUD-KITCHENS segments and customers within a B2B environment will be preferred.

· Effective communication skills.

· Demonstrated experience in opportunity identification & prioritisation, negotiation & contracting, account planning, management & execution, and customer relationship management.

· Sound commercial acumen and financial effectiveness and the ability to work independently in a high-pressure environment.

· Positive mind-set, results-driven with good problem-solving skills.

· Creative talents and the ability to solve tough problems.

· In-depth knowledge of the industry and its current events

· Skill in prioritizing and triaging obligations.

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