VML - Senior Digital Strategist
6 days ago
About the Role:
- We are seeking a highly driven and creative Senior Digital Strategist to join our dynamic team.
- The ideal candidate will possess 4-7 years of experience in Digital Strategy and Marketing, with a strong understanding of social content planning and a passion for pop culture trends.
- Experience within the beauty/personal care industry is a significant Analysis:
- Conduct in-depth analysis of the category, competition, consumer, culture, and brand to uncover unique and differentiated insights.
- Develop an integrated strategy platform for campaigns and pitches that serves as a strong foundation for the creative team.
Strategic Planning & Execution:
- Translate business objectives into clear and measurable social/digital media objectives, leveraging proprietary benchmarks.
- Analyze available insights to define overall strategy in terms of distribution and amplification, including competitive analysis.
- Select appropriate platforms and define their respective roles and objectives within the global plan.
Creative & Conceptual Thinking:
- Develop compelling and innovative strategic frameworks that drive impactful creative solutions.
- Craft compelling narratives and presentations with sharp points of view.
Project Management:
- Effectively manage multiple projects and campaigns simultaneously, ensuring timely delivery and meeting Collaborate effectively with cross-functional teams, including creative, account management, and media planning.
- Build and maintain strong relationships with MBA in Marketing/Communication Management or 4-7 years of professional experience as a Digital/Creative Strategist in an advertising agency.
- Proven experience in developing and executing successful digital marketing campaigns.
- Strong understanding of social media platforms and their respective audiences.
Skills:
- Excellent analytical and problem-solving skills.
- Strong written and verbal communication skills.
- Exceptional presentation and storytelling abilities.
- Proficiency in data analysis and research methodologies.
- Ability to think strategically and creatively.
- Strong project management and organizational skills.
- Proficiency in relevant software (Microsoft Office Suite, presentation Experience in the beauty/personal care industry.
- Passion for pop culture trends and digital innovation.
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