Digital Expansion Strategist
3 days ago
Airtel Digital aims to revolutionize digital financial services in India, capitalizing on its existing customer base. As a Digital Expansion Strategist, you'll play a pivotal role in driving business growth and expanding Airtel Finance's customer base.
Job OverviewWe are seeking an experienced professional to lead the growth and performance of Airtel Finance's products. This role offers end-to-end responsibility for business numbers of assigned products, working collaboratively with cross-functional teams to scale user acquisition, engagement, and revenue.
Main Responsibilities- End-to-End Business Ownership: Own and drive the growth of key business metrics for assigned financial products, including user acquisition, engagement, retention, and revenue.
- Develop and execute strategies to optimize top-of-funnel metrics, conversion rates, and customer lifetime value.
- Cross-Functional Collaboration: Collaborate with cross-functional teams such as Data Science, Data Analytics, Product, Brand, Marketing, and both online and offline acquisition teams.
The ideal candidate will be comfortable working with data, driving experimentation, and optimizing business metrics to meet aggressive growth targets.
Growth Programs & Campaign ExecutionDesign and implement growth programs aimed at increasing product adoption, cross-sell, upsell, and improving engagement. Optimize growth initiatives to ensure customer satisfaction and retention, with a focus on long-term customer value.
Skills & Experience Required- Experience: 3-5 years of experience in driving growth for tech startups or established brands, with a proven track record in growing digital products and services.
- Strong analytical skills, with the ability to leverage data to make informed decisions.
- Deep understanding of growth metrics, including CAC, LTV, conversion rates, and engagement.
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