Digital Analytics Professional

7 days ago


Gurgaon, Haryana, India VML Full time
About the Role

VML is seeking a skilled Web Analytics Specialist to support our website experimentation and broader web analytics initiatives.

Key Responsibilities
  • Partner with business teams to conduct data analyses, uncovering insights from customer journeys, identifying pain points, and recommending areas for improvement.
  • Analyze customer journeys to identify patterns, opportunities for optimization, and areas for growth.
  • Monitor website performance, proactively identifying areas for improvement supported by data-driven insights.
  • Leverage Adobe Analytics to uncover actionable insights, track key performance metrics, and generate detailed reports.

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