Category Manager
4 weeks ago
Pocket FM is a fast-growing audio entertainment platform, bringing together a diverse range of audiobooks, podcasts, and radio shows. We are revolutionizing the way people consume audio content by providing an extensive library of high-quality, engaging content that caters to listeners across various interests and languages.
About the Role:
We are seeking a dynamic and strategic Category Manager with a strong background in business analytics, marketing, and product management. The ideal candidate, with an education from top-tier institutions, will lead and drive growth for specific categories on our platform by understanding market dynamics, consumer needs, and optimizing content strategy.
Responsibilities:Partner with content, commissioning, licensing, and creation teams to oversee show launches and monitor their performance. You'll work alongside creative teams to experiment with different shows pre-launch.
1.
Category Strategy & Planning:- Develop and implement category strategies that align with the company's growth goals.- Identify content gaps and opportunities in your assigned category, ensuring alignment with market trends and customer preferences.- Leverage data analytics to analyze performance, consumer behavior, and competitor benchmarks to drive business decisions.2.
Content Curation & Development:- Collaborate with the content acquisition and production teams to ensure the right mix of engaging content.- Drive end-to-end lifecycle management of content across categories, including launches, optimization, and promotions.- Work closely with content creators, voice artists, and production teams to curate high-quality, impactful content.3. Business & Market Analysis:- Perform market research and competitor analysis to identify potential areas of growth and improvement.- Monitor the performance of categories through KPIs such as user engagement, retention, and revenue generation, and adjust strategies accordingly.- Use analytical insights to optimize pricing models, promotions, and content positioning.4. Cross-functional Collaboration:- Work closely with marketing, product, and tech teams to ensure seamless execution of category plans.- Collaborate with marketing for targeted campaigns that drive content discovery and engagement in your category.- Partner with the data science team to extract insights and build predictive models for category growth.5.
Innovation & Problem Solving:- Stay ahead of industry trends, emerging technologies, and audience preferences to ensure Pocket FM remains competitive.- Drive innovative solutions to category-specific challenges to enhance user experience and engagement.
Qualifications:Educational Background: Graduation from a top-tier university, along with MBAExperience: 3-6 years of experience in product/category management, business strategy, or content curation.Proven track record in managing category P&L and driving growth through analytical and data-driven decision-making.Strong understanding of content platforms, media, or entertainment industries.Exceptional analytical skills and experience with data tools (Excel, SQL, or similar).Ability to work in a fast-paced, dynamic environment and manage multiple priorities effectively.Excellent communication and presentation skills, with the ability to influence cross-functional teams.A passion for digital content and a strong sense of creativity in delivering value to consumers.
Preferred Skills:Prior experience in the media, entertainment, or OTT industry.MBA from a premier institute with a strong business acumen.Familiarity with the latest trends in audiobooks, podcasts, or storytelling platforms.
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