Area Sales Officer

3 weeks ago

Chennai, India Generic Aadhaar Full time

Job Title : Area Sales Officer Department : Marketing / Sales Location : Chennai, Tamil Nadu Reporting To : HO (Head Office) Role Description : An Area Sales Officer is responsible for executing on-ground marketing activities, driving brand visibility, lead generation, and supporting sales teams through promotional campaigns and local partnerships . The role requires a dynamic individual who can manage the sales and marketing of allotted retail franchise stores, oversee field operations, engage with customers, and represent the brand effectively in assigned territories. Key Responsibilities : • Plan and execute on-ground marketing campaigns, product promotions, and brand activations. • Conduct field visits to identify potential customer segments, distributors, or franchise leads. • Coordinate with sales and business development teams to align marketing efforts with sales goals. • Develop and maintain relationships with local partners, vendors, and community organizations for event collaborations. • Manage distribution of marketing materials such as flyers, banners, posters, and merchandise. • Track and report on campaign performance, customer engagement, and competitor activities. • Conduct market research to understand consumer behavior, pricing, and competitor trends. • Support store launches, franchise events, and health camps. • Ensure brand guidelines are maintained in all marketing activities. • Collect and analyze feedback from customers to improve local marketing strategies. Requirements : • Bachelor’s degree in Marketing, Business Administration, or a related field. • 1–3 years of experience in field marketing, sales, or brand promotion (Fresher with strong communication skills can also apply). • Strong communication, negotiation, and presentation skills. • Ability to work independently and manage multiple field activities. • Willingness to travel extensively within the assigned territory with their own travel source, i.e. self-owned vehicle. • Proficiency in MS Office and basic reporting tools. • Fluency in local language, Hindi, and English. Compensation and Benefits: Competitive salary with attractive incentives and performance bonuses Growth opportunities within the organization Training and development support Position in common : • Field Marketing Executive • Territory Marketing Officer • Brand Activation Officer • Area Marketing Executive

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