Area Sales Officer

19 hours ago

Chennai, Tamil Nadu, India Generic Aadhaar Full time ₹ 9,00,000 - ₹ 12,00,000 per year

Job Title
: Area Sales Officer

Department
: Marketing / Sales

Location
: Chennai, Tamil Nadu

Reporting To
: HO (Head Office)

Role Description
: An
Area Sales Officer
is responsible for executing
on-ground marketing activities, driving brand visibility, lead generation,
and
supporting sales teams through promotional campaigns
and
local partnerships
. The role requires a dynamic individual who can
manage the sales and marketing of allotted retail franchise stores, oversee field operations, engage with customers,
and
represent the brand effectively in assigned territories.

Key Responsibilities
:


• Plan and execute on-ground marketing campaigns, product promotions, and brand activations.


• Conduct field visits to identify potential customer segments, distributors, or franchise leads.


• Coordinate with sales and business development teams to align marketing efforts with sales goals.


• Develop and maintain relationships with local partners, vendors, and community organizations for event collaborations.


• Manage distribution of marketing materials such as flyers, banners, posters, and merchandise.


• Track and report on campaign performance, customer engagement, and competitor activities.


• Conduct market research to understand consumer behavior, pricing, and competitor trends.


• Support store launches, franchise events, and health camps.


• Ensure brand guidelines are maintained in all marketing activities.


• Collect and analyze feedback from customers to improve local marketing strategies.

Requirements
:


• Bachelor's degree in Marketing, Business Administration, or a related field.


• 1–3 years of experience in field marketing, sales, or brand promotion (Fresher with strong communication skills can also apply).


• Strong communication, negotiation, and presentation skills.


• Ability to work independently and manage multiple field activities.


• Willingness to travel extensively within the assigned territory with their own travel source, i.e. self-owned vehicle.


• Proficiency in MS Office and basic reporting tools.


• Fluency in local language, Hindi, and English.

Compensation and Benefits:

  • Competitive salary with attractive incentives and performance bonuses
  • Growth opportunities within the organization
  • Training and development support

Position in common
:


• Field Marketing Executive


• Territory Marketing Officer


• Brand Activation Officer


• Area Marketing Executive

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