ABM Strategy Executive
7 days ago
BambooBox is a SaaS-based software start-up with 3 years of expertise, offering a platform for growth marketers. With its advanced AI and ML-driven platform, BambooBox helps companies deliver untapped marketing intelligence to business teams and increase the marketing contribution to the overall revenue. We work with clients like Airtel Business, Darwinbox, Acalvio, and other global organizations. We are backed by investors such as Peak XV (earlier Sequoia Surge), Emergent Ventures, and Arc180. We are in the process of scaling the organization and are in a high-growth phase.
Job Location - Bangalore
Job Type: Work from Office
Summary
Join us in our adventure to make the lives of business teams easier while creating value for them. BambooBox is looking for the next superstar, experienced in developing and executing strategic and commercial engagements with potential customers.
The role:
We are looking for a detail-oriented and strategic ABM Executive to support our Account-Based Marketing initiatives. In this role, you'll help design client-specific journeys, create targeted campaign assets, and drive measurable engagement across high-value accounts. You'll work closely with cross-functional teams to bring tailored experiences to life for each account segment.
Functional requirements:
- Support the planning and execution of ABM programs in alignment with business and sales objectives.
- Partner with sales, strategy, and content teams to design client-specific journeys that address key business challenges and buying behaviors.
- Create detailed asset briefs based on account insights, buying stages, and personas to guide the development of highly relevant marketing materials.
- Lead and coordinate asset review cycles to ensure content is accurate, brand-aligned, and strategically focused.
- Use ABM platforms and marketing automation tools to deliver personalized campaigns across channels — including email, digital ads, and web experiences.
- Track and report on account engagement, campaign effectiveness, and pipeline impact; iterate based on insights.
- Maintain an ABM content repository to support the reuse and rapid deployment of account-level assets.
- Keep up with ABM trends, tools, and tactics to drive continuous innovation.
- Maintain an ABM content repository to support the reuse and rapid deployment of account-level assets.
- Track and report on account engagement, campaign effectiveness, and pipeline impact; iterate based on insights.
- Use ABM platforms and marketing automation tools to deliver personalized campaigns across channels — including email, digital ads, and web experiences.
- Lead and coordinate asset review cycles to ensure content is accurate, brand-aligned, and strategically focused.
- Create detailed asset briefs based on account insights, buying stages, and personas to guide the development of highly relevant marketing materials.
- Partner with sales, strategy, and content teams to design client-specific journeys that address key business challenges and buying behaviors.
What makes you stand out?
- 2–4 years of experience in B2B marketing, with hands-on exposure to ABM, campaign management, or demand generation.
- Strong understanding of account segmentation, buying journeys, and personalization strategies.
- Proven ability to write or manage asset briefs and oversee creative development cycles.
- Familiarity with ABM tools and CRM/marketing platforms (e.g., Salesforce, HubSpot, Marketo).
- Exceptional communication, coordination, and stakeholder management skills.
- Organized and process-driven, with a strong eye for detail.
- Exceptional communication, coordination, and stakeholder management skills.
- Familiarity with ABM tools and CRM/marketing platforms (e.g., Salesforce, HubSpot, Marketo).
- Proven ability to write or manage asset briefs and oversee creative development cycles.
- Strong understanding of account segmentation, buying journeys, and personalization strategies.
Behavioral Requirements:
Desire to have a competitive mindset and be proactive in achieving your goals.
Willing to take accountability for the tasks assigned to you.
Always curious. You love to learn and upskill yourself, learning new things and improving yourself.
Integrity is fundamentally important to you.
You want to make an impact.
This is a chance to play a key role in building high-impact ABM programs that blend strategy, storytelling, and data. If you enjoy crafting journeys that resonate on a 1:1 level and thrive in a collaborative, fast-moving team, we'd love to meet you.
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