ABM Manager

2 days ago

Bengaluru, Karnataka, India Nextwealth Full time US$ 90,000 - US$ 1,20,000 per year

Role & responsibilities

ABM Strategy & Execution

  • Develop and execute 1:1, 1:few, and 1:many ABM programs tailored to priority accounts.
  • Align ABM initiatives with sales goals to generate, nurture, and accelerate opportunities.

Campaign Development

  • Create personalized content, messaging, and experiences based on account needs and personas.
  • Leverage digital, events, email, and social channels for integrated multi-touch campaigns.

Sales & Marketing Alignment

  • Partner with Sales to identify target accounts, prioritize outreach, and enable account teams with insights.
  • Provide account intelligence, engagement data, and campaign performance reports.

Tools & Technology

  • Manage and optimize ABM platforms and Martech stack (e.g., Demandbase, 6sense, HubSpot, Marketo, Salesforce).
  • Track engagement, influence, and ROI across ABM programs.

Analytics & Reporting

  • Measure and report on program performance, account engagement, pipeline influence, and ROI.
  • Continuously optimize programs based on insights and results.

Preferred candidate profile

  • 57 years of B2B marketing experience with at least 3 years in ABM within the SaaS industry.
  • Strong knowledge of ABM strategies, frameworks, and tools.
  • Proven ability to partner with Sales teams to drive pipeline and revenue growth.
  • Hands-on experience with marketing automation and CRM platforms (HubSpot, Marketo, Salesforce).
  • Strong analytical skills with ability to interpret data and deliver actionable insights.
  • Excellent communication, project management, and stakeholder alignment skills.
  • Creative thinker with the ability to design compelling account-specific campaigns.

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