Accounting and Strategy Professional

20 hours ago

Bengaluru, Karnataka, India beBeeGTM Full time ₹ 15,00,000 - ₹ 25,00,000
GTM Lead/ Head

We are seeking a senior marketing professional to drive our account-based strategy, lead strategic field initiatives, and develop ecosystem partnerships. The ideal candidate will have a strong background in marketing and leadership experience.

Key Responsibilities:

  • Account-Based Marketing (ABM):
    • Develop and execute integrated ABM campaigns across channels including email, paid media, content, events, and social.
    • Establish and optimize campaign KPIs around engagement, sales velocity, conversion, and revenue attribution.
  • Strategic Field Marketing:
    • Lead the planning and execution of high-touch B2B events, sponsorships, and conference presence.
    • Partner with internal experts, customers, and industry leaders to deliver impactful speaking engagements and activations.
    • Position Wokelo as the definitive thought leader in AI-driven investment research.
  • Ecosystem & Partner Marketing:
    • Foster strategic alliances to expand reach and drive co-marketing initiatives.
    • Own relationship development with industry associations, accelerators, and content collaborators.
  • Content & Thought Leadership:
    • Drive the end-to-end content strategy crafting messaging that resonates with senior decision-makers.
    • Develop cornerstone content assets such as whitepapers, use cases, case studies, and webinars that fuel awareness and conversion.
    • Champion Wokelo's voice across social platforms to build a strong presence in the finance and AI space.
  • Digital & Performance Marketing:
    • Oversee the execution of high-performing paid acquisition and SEO strategies to generate high-quality leads.
    • Lead copy and creative direction across digital touchpoints website, landing pages, email campaigns, and ads.
    • Continuously optimize digital efforts based on performance data and evolving audience insights.
  • Marketing Leadership & Ops:
    • Own product marketing strategy and go-to-market planning for new feature rollouts and positioning.
    • Collaborate closely with Sales, Product, and external agencies to drive pipeline acceleration and market penetration.
    • Build scalable systems and processes to measure and maximize marketing ROI.

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