Audience Engagement Strategist

3 days ago

Hyderabad, India People Tech Group Inc Full time

Job Title: Go-To-Market (GTM) Strategist – Entertainment & Media

Location: Hyderabad

Experience: 5+ Years

About the Role

We are seeking an experienced Go-To-Market Strategist with a strong background in marketing, entertainment, and media to lead the launch of our concept-based video projects. This individual will be responsible for crafting and executing strategies to successfully position, promote, and scale our video content in target markets.


Key Responsibilities:

- Develop a comprehensive GTM strategy for concept-based video content, aligning with business goals and brand vision.

- Identify target audiences and create tailored marketing strategies to maximize reach and engagement.

- Conduct market research, competitor analysis, and audience segmentation to inform campaign direction.

- Collaborate with content creators, production teams, and marketing to ensure effective storytelling and positioning.

- Design and execute multi-channel distribution strategies (digital platforms, social media, OTT, partnerships, etc.).

- Establish and manage partnerships with media houses, influencers, and distribution platforms.

- Monitor campaign performance, track KPIs, and optimize campaigns for ROI and engagement.

- Provide leadership and insights on branding, messaging, and audience monetization models.


Qualifications:

- 5+ years of experience in marketing/brand strategy, ideally within entertainment, media, or digital content domains.

- Proven track record of designing and executing successful GTM campaigns for content-driven products.

- Strong understanding of consumer behavior in entertainment/media and current digital content trends.

- Expertise in digital marketing, influencer marketing, and content distribution.

- Excellent communication, analytical, and project management skills.

- Ability to work collaboratively with creative and technical teams.


Preferred Experience:

- Prior experience with video content launches (films, web series, short videos, OTT projects, or branded content).

- Network of industry contacts across media houses, OTT platforms, and influencer networks.

- Hands-on experience with data-driven marketing tools (analytics platforms, campaign management tools, CRM).


What We Offer:

- Opportunity to shape the market positioning of a unique video content venture.

- Collaborative work environment with a mix of creative and strategic ownership.

- Competitive compensation and growth opportunities in a fast-scaling media project.

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