Go-To-Market (GTM) Strategist – Entertainment & Media

4 days ago

Hyderabad, India People Tech Group Inc Full time

Job Title: Go-To-Market (GTM) Strategist – Entertainment & MediaLocation: HyderabadExperience: 5+ YearsAbout the RoleWe are seeking an experienced Go-To-Market Strategist with a strong background in marketing, entertainment, and media to lead the launch of our concept-based video projects. This individual will be responsible for crafting and executing strategies to successfully position, promote, and scale our video content in target markets.Key Responsibilities:• Develop a comprehensive GTM strategy for concept-based video content, aligning with business goals and brand vision.• Identify target audiences and create tailored marketing strategies to maximize reach and engagement.• Conduct market research, competitor analysis, and audience segmentation to inform campaign direction.• Collaborate with content creators, production teams, and marketing to ensure effective storytelling and positioning.• Design and execute multi-channel distribution strategies (digital platforms, social media, OTT, partnerships, etc.).• Establish and manage partnerships with media houses, influencers, and distribution platforms.• Monitor campaign performance, track KPIs, and optimize campaigns for ROI and engagement.• Provide leadership and insights on branding, messaging, and audience monetization models.Qualifications:• 5+ years of experience in marketing/brand strategy, ideally within entertainment, media, or digital content domains.• Proven track record of designing and executing successful GTM campaigns for content-driven products.• Strong understanding of consumer behavior in entertainment/media and current digital content trends.• Expertise in digital marketing, influencer marketing, and content distribution.• Excellent communication, analytical, and project management skills.• Ability to work collaboratively with creative and technical teams.Preferred Experience:• Prior experience with video content launches (films, web series, short videos, OTT projects, or branded content).• Network of industry contacts across media houses, OTT platforms, and influencer networks.• Hands-on experience with data-driven marketing tools (analytics platforms, campaign management tools, CRM).What We Offer:• Opportunity to shape the market positioning of a unique video content venture.• Collaborative work environment with a mix of creative and strategic ownership.• Competitive compensation and growth opportunities in a fast-scaling media project.

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