Growth Manager

3 weeks ago

Vellore, India Kasha Full time

Kasha is a global platform designed to empower small business owners, solopreneurs, and freelancers by providing an all-in-one tool to start, run, and grow their businesses. We address the inefficiencies of fragmented tools and multiple subscriptions by offering a seamless solution that integrates company formation, banking, invoicing, client management, website building, and more.


About the Role

We are seeking a Growth Manager – Meta with proven experience in SaaS or Fintech, driving growth through Meta Ads (Facebook & Instagram). You’ll own the strategy, execution, and optimization of performance campaigns, with a strong focus on SMB customer acquisition. This role is highly analytical, fast-paced, and results-driven - perfect for someone who thrives on scaling campaigns with precision and creativity.


Key Responsibilities

· Plan, launch, and optimize Meta campaigns across Facebook and Instagram (including Conversion, Retargeting, and Lookalike audiences).

· Develop a weekly testing roadmap (audiences, creatives, bidding strategies, funnels).

· Monitor and optimize daily budget pacing and maintain CPA targets.

· Conduct monthly competitor benchmarking for CPM, CTR, creatives, and targeting approaches.

· Collaborate with Content & Design teams to create compelling ad creatives aligned with SMB messaging.

· Ensure landing pages and funnels are aligned with campaign intent (with Funnel/UX teams).


Requirements

· 3–5 years of hands-on experience managing Meta Ads campaigns at scale.

· Proven track record running SMB-focused campaigns in Fintech or SaaS.

· Strong knowledge of Meta Ads Manager, Conversion API, Pixel tracking, and attribution models.

· Analytical skills with experience using Google Analytics, Meta Insights, and BI tools.

· Familiarity with creative testing, funnel analysis, and remarketing strategies.

· Excellent collaboration skills with growth, content, and design teams.


Preferred Qualifications

· Experience in multi-channel growth marketing (Google Ads, , YouTube, etc.).

· Knowledge of marketing automation, CRO, and lifecycle funnels.

· Ability to manage external agencies or contractors when required.


**Why Join Us:**


- Opportunity to work with cutting-edge technologies and modern development practices.

- Collaborative and innovative work environment.

- Competitive salary and benefits package.

- Career growth and professional development opportunities.

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