Vice President Marketing

2 weeks ago

Mumbai, India Husk power systems Full time

Company Description


Husk Power Systems (“Husk”) is an award-winning rural-tech company serving rural India and Sub-Saharan Africa. In 2023, it was named “World’s Best Challenger Brand” in the energy industry and is a 3-time Global Cleantech 100 company. The CEO has been recognised by TIME magazine as one of the 100 climate leaders in the world. The company’s AI-powered rural platform provides 24/7 renewable power to rural households, commercial customers, institutions and small factories. It also delivers a range of other products and services, including e-commerce and credit-financing of branded appliances for home and commercial use, as well as community-based solutions for e-mobility and the agricultural value chain. Husk’s mission is to superchange economic growth and social well-being in rural communities that are unserved and underserved.


Huskify is Husk’s pioneering ecommerce app designed exclusively for rural India, addressing the unique needs of customers in tier-2/3 cities. From meticulous product selection to user-friendly app design, every aspect is optimized for the rural demographic. Our approach extends beyond digital storefronts; we've fine-tuned logistics and pricing strategies to align seamlessly with the rural landscape. At Huskify, we're not just building an ecommerce platform; we're fostering trust and reliability in every transaction. By delivering on promises, we contribute to the growth of Bharat, aiming to be the go-to online destination for rural customers seeking a diverse range of products. Join us in shaping the future of rural ecommerce and building India’s first Direct-to-Rural platform.


Role Description


Husk is seeking an experienced leader for the role of Vice President of Marketing in India. This individual will play an integral role in the creating company-wide Go-to-market strategy by first conducting data/evidence-based research and deriving insights about customer segments, and product/services offering for these customer segments. You will be responsible to drive acquisition of customers by designing creative campaigns, benchmarking performance of all campaigns, effectively utilizing marketing analytics and ultimately driving the initiatives responsible for attracting potential customers. The candidate is expected to drive sales through effective digital, social and offline marketing, manage and motivate the team under her/him. The candidate is expected to analyse the effectiveness of various GTM strategies on a weekly and monthly basis, spot trends and act on them quickly. We are looking for someone who has built effective GTM strategy and is hands-on when it comes to implementing GTM strategy on the ground in rural parts of the world.

Would you like to pioneer new marketing strategies that will unlock the vast potential of the rural customers in India and Africa? If so, you might be a great fit for our company.


Responsibilities


• Lead market research and derive actionable customers insights

• Devise GTM strategy based on data-based market research

• Create brand, awareness, interest funnel: digital and offline

• Design and implement customer referral and loyalty programs

• Lead content and communication strategy

• Drive campaigns and offers

• Develop and leverage networks of relevant parties in the marketing ecosystem

• Drive analytics-based business decisions

• Own customer satisfaction and customer delight metrics

• Able to prepare appropriate budget to succeed with the GTM strategy

• Knowledge of latest market trends and transactions in energy and utility sectors


Qualifications


• Bachelor’s degree is required.

• MBA in Marketing from Tier 1/Tier 2 institutes is strongly preferred.

• 7+ years of total experience in Consumer Marketing function (B2C) with 2+ years in digital

marketing across FMCG, rural retail or E-commerce industries.

• Strong in storytelling and have excellent communication skills in Hindi and English

• Ability to build a stellar team by recruiting from your own network

• Analytically inclined individual with ability to run numbers to determine ROI and effectiveness of campaigns.

• Passion for rural development

• Influential Leader. Knows how to build, communicate and defend a position and has a demonstrated ability to engage and influence others—up, down and across—to effectively lead

• Team and third-party stakeholders’ management experience in high growth

• Organizations Experience in utility/power sector, telecom or oil and gas sector preferred


Location and Travel

• Mumbai with monthly travel to Patna.


Compensation

• Competitive with industry standards.

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