Strategic Marketing Brand Manager – India
2 months ago
About ETS
For more than 75 years, we have amplified products and services based rigorous research and our belief in the power of learning. Driven by our mission to advance quality and equity in education, ETS provides learning solutions, pioneering research and trusted assessments that help guide learners around the world on their path to new possibilities. Our portfolio of trusted measures includes TOEFL®, TOEIC®, GRE® and Praxis®. Along with research, development and innovation that explores new frontiers in learning and measurement our educational measurement solutions and research contribute to the development of new methods and tools, inform important dialogue with education policymakers, and shed light on critical issues and potential solutions - all with the aim of creating a world where all learners can improve their lives through education. With new senior leadership at the helm, ETS aims to continue changing the lives of all learners as we expand our organization's global footprint. Our goal is to remain at the forefront of assessment and measurement efficacy within the education and ed tech space as it continues to grow and evolve.
Position Summary:
The Strategic Marketing Brand Manager – India participates in the development and oversees implementation and execution of a strategic marketing plan for ETS product lines designed to increase brand awareness and drive sales within key markets. This role leads and participates in the marketing team consisting of representatives from marketing communications, market research, sales, convention services, product management and product development. The incumbent is responsible for building and implementing marketing programs, monitoring customer needs, managing a marketing budget and gauging the effectiveness of marketing initiatives. Additionally, the Strategic Marketing Brand Manager implements the marketing planning process for ETS product lines ensuring that the SBU, sales, operations and marketing align their strategies and timelines to meet future business objectives.
Responsibilities:
- Develop and implement marketing plans relating to ETS products that incorporate effective brand strategies
- Ensure that marketing communications are well-coordinated, support marketing plan objectives and meet divisional expenditure requirements
- Coordinate the development and execution of the division’s marketing strategy together with the Business Development and Product Management groups
- Review and evaluate market research to use in forecasting future marketing needs
- Plan, schedule and direct product demonstrations and training seminars for external entities
- Work closely with sales department to ensure effectiveness of lead generation programs and consistency of message
- Create and maintain a competitive profile that includes all major competitors
- Monitor results of marketing tests and incorporate results into marketing programs
- Provide strategic input to SBU’s on product concepts based on market knowledge
- Maintain Subject Matter Expertise of marketing trends through
- Leverage public speaking opportunities at professional conference and trade shows and special events
- Adhere to ethical standards and comply with the laws and regulations applicable to your job function
Education & Experience:
- B.S. or B.A. degree in Marketing, business Management or related area or equivalent combination of education and experience from which comparable knowledge and abilities have been acquired.
- MBA with Marketing concentration preferred.
- Minimum 6+ years of experience developing/implementing strategic marketing plans, product launches, and related marketing programs is required.
-
Strategic Marketing Brand Manager – India
2 months ago
gurugram, India ETS Full timeAbout ETSFor more than 75 years, we have amplified products and services based rigorous research and our belief in the power of learning. Driven by our mission to advance quality and equity in education, ETS provides learning solutions, pioneering research and trusted assessments that help guide learners around the world on their path to new possibilities....
-
Strategic Marketing Brand Manager – India
1 month ago
gurugram, India ETS Full timeAbout ETS For more than 75 years, we have amplified products and services based rigorous research and our belief in the power of learning. Driven by our mission to advance quality and equity in education, ETS provides learning solutions, pioneering research and trusted assessments that help guide learners around the world on their path to new possibilities....
-
Brand Manager- Marketing
3 months ago
gurugram, India Aviva India Full timePurpose: The role holder is responsible for creating and enhancing brand awareness of the Company as well as increase the market penetration to facilitate growth in business volumes. Main Priorities: Managing the Aviva Brand Defining the strategic direction for the brand Aviva - formulating the brand and communication strategy. Developing insightful and...
-
Brand Manager- Marketing
4 months ago
Gurugram, India Aviva India Full timePurpose: The role holder is responsible for creating and enhancing brand awareness of the Company as well as increase the market penetration to facilitate growth in business volumes. Main Priorities: Managing the Aviva Brand Defining the strategic direction for the brand Aviva - formulating the brand and communication strategy. Developing insightful and...
-
Brand Manager- Marketing
4 months ago
Gurugram, India Aviva India Full timePurpose: The role holder is responsible for creating and enhancing brand awareness of the Company as well as increase the market penetration to facilitate growth in business volumes. Main Priorities: Managing the Aviva Brand Defining the strategic direction for the brand Aviva - formulating the brand and communication strategy. Developing insightful and...
-
Brand Manager- Marketing
4 months ago
Gurugram, India Aviva India Full timePurpose : The role holder is responsible for creating and enhancing brand awareness of the Company as well as increase the market penetration to facilitate growth in business volumes. Main Priorities: Managing the Aviva Brand Defining the strategic direction for the brand Aviva - formulating the brand and communication strategy. Developing...
-
gurugram, India LicenseWorks (India) - Brand Extension Licensing Agency Full timeAbout the jobWe are seeking a highly motivated and innovative candidate to join our team, specializing in Brand Collaborations, Licensing and Consumer Products. The ideal candidate will have a passion for brands and consumer trends, and the ability to drive excellence across various projects. This position will require prior success and experience in both...
-
gurugram, India LicenseWorks (India) - Brand Extension Licensing Agency Full timeAbout the job We are seeking a highly motivated and innovative candidate to join our team, specializing in Brand Collaborations, Licensing and Consumer Products. The ideal candidate will have a passion for brands and consumer trends, and the ability to drive excellence across various projects. This position will require prior success and experience in both...
-
gurugram, India LicenseWorks (India) - Brand Extension Licensing Agency Full timeAbout the job We are seeking a highly motivated and innovative candidate to join our team, specializing in Brand Collaborations, Licensing and Consumer Products. The ideal candidate will have a passion for brands and consumer trends, and the ability to drive excellence across various projects. This position will require prior success and experience in both...
-
Sr. Manager- Brand Partnerships and Licensing
3 weeks ago
gurugram, India LicenseWorks (India) - Brand Extension Licensing Agency Full timeAbout the jobWe are seeking a highly motivated and innovative candidate to join our team, specializing in Brand Collaborations, Licensing and Consumer Products. The ideal candidate will have a passion for brands and consumer trends, and the ability to drive excellence across various projects. This position will require prior success and experience in both...
-
Sr. Manager- Brand Partnerships and Licensing
3 weeks ago
Gurugram, India LicenseWorks (India) - Brand Extension Licensing Agency Full timeAbout the jobWe are seeking a highly motivated and innovative candidate to join our team, specializing in Brand Collaborations, Licensing and Consumer Products. The ideal candidate will have a passion for brands and consumer trends, and the ability to drive excellence across various projects. This position will require prior success and experience in both...
-
Sr. Manager- Brand Partnerships and Licensing
3 weeks ago
Gurugram, India LicenseWorks (India) - Brand Extension Licensing Agency Full timeAbout the jobWe are seeking a highly motivated and innovative candidate to join our team, specializing in Brand Collaborations, Licensing and Consumer Products. The ideal candidate will have a passion for brands and consumer trends, and the ability to drive excellence across various projects. This position will require prior success and experience in both...
-
Brand Manager
1 month ago
gurugram, India Bennett Coleman & Co. Ltd. (The Times of India) Full timeAbout Bennett, Coleman & Co. Ltd. (The Times of India) We are India's largest media conglomerate, known for our leading publications such as The Times of India, The Economic Times, and many others. With a rich heritage of over 180 years, we are dedicated to delivering news, information, and entertainment to millions of readers across the country. Our...
-
Brand Manager
2 months ago
Gurugram, India Bennett Coleman & Co. Ltd. (The Times of India) Full timeAbout Bennett, Coleman & Co. Ltd. (The Times of India) We are India's largest media conglomerate, known for our leading publications such as The Times of India, The Economic Times, and many others. With a rich heritage of over 180 years, we are dedicated to delivering news, information, and entertainment to millions of readers across the country. Our...
-
Brand Manager
2 months ago
Gurugram, India Bennett Coleman & Co. Ltd. (The Times of India) Full timeAbout Bennett, Coleman & Co. Ltd. (The Times of India)We are India's largest media conglomerate, known for our leading publications such as The Times of India, The Economic Times, and many others. With a rich heritage of over 180 years, we are dedicated to delivering news, information, and entertainment to millions of readers across the country. Our...
-
Brand Manager
4 weeks ago
Gurugram, India Bennett Coleman and Co. Ltd Full timeAbout Function/Department The Times of India (TOI) Brand team is the key driver of the business, helping conceptualize, monitor, and manage the business road map for the publication (TOI). The team manages a portfolio of products and maintains brand integrity across all branding initiatives and communications. It focusses on maximizing revenue,...
-
gurugram, India LicenseWorks (India) - Brand Extension Licensing Agency Full timeAbout YouWe are seeking an experienced, highly organized, proactive self-starter, someone with an entrepreneurial spirit, strong work ethic, with sales or brand/product management experience. The candidate should have strong commercial experience ideally in a client-facing role, with a passion for brands.The RoleYou will be working within a fast-paced...
-
gurugram, India LicenseWorks (India) - Brand Extension Licensing Agency Full timeAbout You We are seeking an experienced, highly organized, proactive self-starter, someone with an entrepreneurial spirit, strong work ethic, with sales or brand/product management experience. The candidate should have strong commercial experience ideally in a client-facing role, with a passion for brands. The Role You will be working within a fast-paced...
-
gurugram, India LicenseWorks (India) - Brand Extension Licensing Agency Full timeAbout You We are seeking an experienced, highly organized, proactive self-starter, someone with an entrepreneurial spirit, strong work ethic, with sales or brand/product management experience. The candidate should have strong commercial experience ideally in a client-facing role, with a passion for brands. The Role You will be working within a fast-paced...
-
Brand Manager
3 weeks ago
Gurugram, India Pernod Ricard India Full timeKEY OPERATING HIGHLIGHTS: BALLANTINE’SPernod Ricard India is the most profitable liquor company in India with ~42% operating segment vols share. It is home to a number of renowned brands, including Royal Stag, Blenders Pride, 100 Pipers, Ballantine’s, Chivas, Absolut, Jameson, Beefeater Gin, Jacob’s Creek and many more. Ballantine’s is one of the...
