Brand Manager

2 days ago

Gurugram, India Bennett Coleman and Co. Ltd Full time

About Function/Department

The Times of India (TOI) Brand team is the key driver of the business, helping conceptualize, monitor, and manage the business road map for the publication (TOI). The team manages a portfolio of products and maintains brand integrity across all branding initiatives and communications. It focusses on maximizing revenue, building strong Brand affinity, and creating profitable growth.

What is in it For You?

Inclusive Workplace : We are an inclusive place to work, where diversity is valued, and everyone feels welcomed. We embrace everyone with open hearts and minds. Embracing Change : We welcome change and encourage innovative thinking and adaptability in our dynamic environment. Growth Opportunities : We believe we grow when our people grow, offering numerous opportunities for professional and personal development. People-Centric Policies : Our policies are designed with our people in mind, including a creche facility, comprehensive leave policies, flexible work hours, guest house facility, a robust POSH (Prevention of Sexual Harassment) policy, to name a few.

Collaborative Culture : We foster a positive and collaborative culture, where employees are encouraged to share ideas, support each other, and work together towards common goals. At BCCL, we are more than colleagues; we are a family.

About the Position

This position supports Brand Marketing initiatives in all Northern markets, for enhancing equity and engagement with TOI Brand as well as development of new initiatives to acquire new audience across omnichannel platforms and for monetization.

Areas of Responsibility

Create and execute quarterly/ annual marketing plan in line with clear brand and product objectives for markets in North Execution of strategic IPs for Northern markets and work with ad sales teams to get external sponsors on board for the same. Execute insights-based initiatives for strategic national projects for enhancing Brand’s equity and engagement as well as for new audience aggregation across platforms. Bring to the table a digital native perspective to the Brand plans. Creative development with agency partners. Work with external partners for development and execution of media plans and on-ground activation. Support internal teams for optimizing circulation by execution of consumer promotion activities. Responsible for competitive tracking, data analysis and generation of MIS reports

Preference:

Marketing experience across Brand communications, Performance marketing / Growth marketing, Social storytelling. Strong data-orientation and native digital marketing skills a must. Cross media execution experience is also necessary. Very high bias for action, ability to navigate ambiguity and high grit. Ability to smoothly operate in a fast-changing environment with multiple stakeholders. Strong communication & stakeholder-management skills. Strong analysis and presentation abilities, knowledge of measurement tools and techniques, hunger of learning.

Educational Qualifications Required

MBA from Tier 2 institute 

Relevant Experience

5- 8 Years hands on experience in Brand Management

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