Strategic Marketing Brand Manager – India
3 weeks ago
About ETSFor more than 75 years, we have amplified products and services based rigorous research and our belief in the power of learning. Driven by our mission to advance quality and equity in education, ETS provides learning solutions, pioneering research and trusted assessments that help guide learners around the world on their path to new possibilities. Our portfolio of trusted measures includes TOEFL®, TOEIC®, GRE® and Praxis®. Along with research, development and innovation that explores new frontiers in learning and measurement our educational measurement solutions and research contribute to the development of new methods and tools, inform important dialogue with education policymakers, and shed light on critical issues and potential solutions - all with the aim of creating a world where all learners can improve their lives through education. With new senior leadership at the helm, ETS aims to continue changing the lives of all learners as we expand our organization's global footprint. Our goal is to remain at the forefront of assessment and measurement efficacy within the education and ed tech space as it continues to grow and evolve.Position Summary:The Strategic Marketing Brand Manager – India participates in the development and oversees implementation and execution of a strategic marketing plan for ETS product lines designed to increase brand awareness and drive sales within key markets. This role leads and participates in the marketing team consisting of representatives from marketing communications, market research, sales, convention services, product management and product development. The incumbent is responsible for building and implementing marketing programs, monitoring customer needs, managing a marketing budget and gauging the effectiveness of marketing initiatives. Additionally, the Strategic Marketing Brand Manager implements the marketing planning process for ETS product lines ensuring that the SBU, sales, operations and marketing align their strategies and timelines to meet future business objectives.Responsibilities:Develop and implement marketing plans relating to ETS products that incorporate effective brand strategiesEnsure that marketing communications are well-coordinated, support marketing plan objectives and meet divisional expenditure requirementsCoordinate the development and execution of the division’s marketing strategy together with the Business Development and Product Management groupsReview and evaluate market research to use in forecasting future marketing needsPlan, schedule and direct product demonstrations and training seminars for external entitiesWork closely with sales department to ensure effectiveness of lead generation programs and consistency of messageCreate and maintain a competitive profile that includes all major competitorsMonitor results of marketing tests and incorporate results into marketing programsProvide strategic input to SBU’s on product concepts based on market knowledgeMaintain Subject Matter Expertise of marketing trends throughLeverage public speaking opportunities at professional conference and trade shows and special eventsAdhere to ethical standards and comply with the laws and regulations applicable to your job functionEducation & Experience:B.S. or B.A. degree in Marketing, business Management or related area or equivalent combination of education and experience from which comparable knowledge and abilities have been acquired.MBA with Marketing concentration preferred.Minimum 6+ years of experience developing/implementing strategic marketing plans, product launches, and related marketing programs is required.
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Strategic Marketing Brand Manager – India
4 weeks ago
Gurugram, India ETS Full timeAbout ETSFor more than 75 years, we have amplified products and services based rigorous research and our belief in the power of learning. Driven by our mission to advance quality and equity in education, ETS provides learning solutions, pioneering research and trusted assessments that help guide learners around the world on their path to new possibilities....
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Brand Manager
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Brand Manager
2 weeks ago
Gurugram, India Bennett Coleman & Co. Ltd. (The Times of India) Full timeAbout Bennett, Coleman & Co. Ltd. (The Times of India) We are India's largest media conglomerate, known for our leading publications such as The Times of India, The Economic Times, and many others. With a rich heritage of over 180 years, we are dedicated to delivering news, information, and entertainment to millions of readers across the country. Our...
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Brand Manager
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Marketing Team Manager India
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gurugram, India ATOSS Software SE Full timeYour Responsibilities: We are seeking a dynamic and experienced Marketing Team Manager to establish and lead our new marketing team in India. This role is pivotal in driving our marketing initiatives and expanding our presence in the region. The ideal candidate will have a strong background in marketing management and a proven track record of success.Key...
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