Digital Marketing Manager

6 days ago

Mumbai Metropolitan Region, India CarePal Secure Full time

Job Description:

We are looking for an enthusiastic Marketing Manager with 2-4 years of experience to lead and manage our SEO, Social Media, and SEM efforts, along with campaign management and agency coordination. The ideal candidate will be responsible for driving brand growth, improving visibility, and enhancing user engagement through organic and paid strategies.


Responsibilities:

Search Engine Optimization (SEO):

  • Develop and implement SEO strategies to improve organic search rankings and increase website traffic.
  • Conduct keyword research, on-page and off-page optimization, and site audits to ensure high performance.
  • Monitor SEO metrics, analyze data, and create actionable insights for continuous improvement.
  • Collaborate with content and tech teams to optimize pages, blogs, and landing pages for search engines.

Social Media Management:

  • Manage and grow ImpactGuru’s presence across social media platforms (LinkedIn, Facebook, Instagram, Twitter, YouTube, etc.).
  • Create and execute engaging content calendars, campaigns, and creatives to drive brand awareness and engagement.
  • Monitor social media performance using analytics tools, adjusting strategies to optimize results.
  • Collaborate with design and content teams to ensure on-brand messaging and visuals.

Search Engine Marketing (SEM):

  • Plan and manage paid campaigns on Google Ads, Meta Ads, and other performance marketing channels.
  • Optimize ad campaigns to ensure maximum ROI, focusing on lead generation, conversions, and cost-efficiency.
  • Conduct A/B testing on creatives, keywords, and ad copies to improve performance.
  • Monitor campaign metrics, analyze data, and provide regular performance reports.

Campaign Management & Agency Coordination:

  • Plan, execute, and oversee end-to-end marketing campaigns across digital channels.
  • Collaborate with external agencies for SEO, paid ads, and creative support to ensure timely and effective delivery of goals.
  • Evaluate agency performance, provide feedback, and recommend strategies for improvement.


Qualifications:

  • Bachelor’s or Master’s degree in Marketing, Communications, or a related field.
  • 2-4 years of experience managing SEO, social media, SEM, and performance marketing.
  • Hands-on experience with tools like Google Analytics, Google Ads, Facebook Ads Manager, SEMrush, Ahrefs, or similar.
  • Proven ability to execute SEO strategies and manage paid campaigns with measurable results.
  • Strong analytical skills and ability to translate insights into actionable strategies.
  • Excellent communication and project management skills.

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