Digital Marketing Specialist

2 days ago


Mumbai Metropolitan Region, India People Konnect Full time

We are seeking a creative and strategic Marketing person to join our team. The ideal candidate will be responsible for creating social media content and strategies to enhance brand awareness, liaise with PR and other agencies and work on collaborations.


Key Responsibilities

Social Media Content Development

Conduct research to identify target audiences, trends, and competitive landscape.

Content Creation & Management

Create, curate, and schedule engaging content across platforms (e.g., Instagram, Facebook).

Collaborate with teams to produce high-quality visuals and videos.

Write compelling captions and use appropriate hashtags to maximize reach.

Respond to comments, messages, and mentions promptly to foster community relationships.

Engage with influencers or brand advocates.

Performance Tracking & Analytics

Plan and execute paid social campaigns to achieve specific KPIs, such as conversions, traffic, or awareness.

Monitor ad performance and budget utilization.

Stay updated on social media trends, tools, algorithms, and platform updates.

Experiment with new content formats or campaign ideas to keep the brand fresh and relevant.

Collaborations & Partnerships

Coordinate with internal teams or external agencies as needed.


Qualifications


Education: Bachelor’s degree in Marketing, Communications, or Digital marketing

Experience: 2+ years of experience in social media marketing, digital marketing, or a related field.

Proficiency in social media management tools (e.g., Hootsuite, Buffer, Sprout Social).

Knowledge of social media analytics and advertising platforms (e.g., Facebook Ads Manager).

Strong copywriting, communication, and storytelling skills.

Creative mindset with attention to detail.

Ability to multitask and meet deadlines in a fast-paced environment.

Experience with graphic design tools like Canva, Adobe Photoshop, or Illustrator.

Basic video editing skills.

Knowledge of SEO and web traffic metrics.



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