Digital Marketing Specialist

1 day ago


Mumbai Metropolitan Region, India ANSSI Wellness Full time
Job Summary:
An exciting opportunity has arisen for a skilled Digital Marketing Specialist to join the ANSSI Wellness team as a Performance Lead. In this role, you will be responsible for driving lead generation through paid and organic campaigns on social media platforms like Facebook, Instagram, YouTube, and others.

About ANSSI Wellness:
ANSSI Wellness is Asia's fastest-growing chain of spine clinics specializing in non-surgical, non-invasive spinal decompression treatments. With a mission to redefine spine care, we have successfully avoided over 6,500 unnecessary spinal surgeries, offering world-class care to patients suffering from chronic neck and back pain.

Key Responsibilities:
  • Create data-driven campaigns to achieve lead generation targets for ANSSI Wellness clinics.
  • Develop and execute performance marketing strategies across social media platforms.

Campaign Strategy & Execution:
  • Design and implement campaigns to generate high-quality leads with accurate targeting.
  • Collaborate with the creative team to develop impactful ad creatives and content.

Lead Generation:
  • Ensure lead authenticity by incorporating effective verification and nurturing processes.
  • Explore new and emerging platforms for potential lead generation opportunities.

Budget Management:
  • Allocate and manage campaign budgets efficiently to ensure maximum ROI.
  • Monitor and adjust bidding strategies based on campaign performance.

Analytics & Optimization:
  • Optimize campaigns to improve KPIs such as CPL (Cost Per Lead), CTR (Click-Through Rate), and conversion rates.
  • Work closely with the sales and CRM teams to ensure seamless lead handover and follow-up.

Salary & Benefits:

The estimated salary for this position is ₹1,200,000 - ₹1,800,000 per annum, depending on experience.

Competitive benefits package including performance-based incentives, professional development opportunities, and access to cutting-edge marketing tools.



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