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Digital Marketing Associate

4 months ago

Mumbai Metropolitan Region, India NEWJ Full time

NEWJ (New Emerging World of Journalism Limited) is one of India’s fastest growing media-tech companies, founded by Shalabh Upadhyay and Kunal Chaudhary and backed by Jio Platforms Limited. It is a video-only, mobile-first publisher focused on creating and producing high impact video content for the smartphone obsessed young Indian.


Founded in 2018, the company’s mission is to tell stories that matter to India’s masses and remains committed to helping build a ‘Digital Bharat’ as well as grow the country’s Digital Knowledge Economy through impactful and India-centric storytelling. An important part of the mission is to reduce the urban-rural divide in India’s new media space by leveraging data and tech to serve one of the largest and fastest growing news markets in the world.


As a “social-first” publisher, NEWJ incorporates stories of all genres under an umbrella platform and is present in thirteen languages namely Hindi, English, Tamil, Bengali, Marathi, Gujarati, Telugu, Kannada, Punjabi, Odia, Assamese, Urdu, and Malayalam. From politics (NEWJ Rajneeti) and entertainment (Filmy) to sports (Game On) and informative and explainer stories (Desified), NEWJ covers it all.


NEWJ aims to scale up its capabilities in visual storytelling with a focus on #BharatFirst and has aggregated over 16.9 billion views since inception reaching an audience of tens of millions across a dozen social media and OTT platforms. It offers its partners and clients 9 times higher engagement rate and 5.5 times higher view to audience ratio compared to average industry standards As many as 850 video stories produced by the ‘NEWJRoom’ have recorded over a million views each.


NEWJ was ranked 35th amongst the top 50 Global Digital Media Companies by Tubular Labs Ltd


Job Title: Digital Marketing Associate


Key Responsibilities:

  • Assist in planning, executing, and monitoring digital marketing campaigns across various platforms (e.g., social media, email, search engines).
  • Manage and grow the agency’s and client's social media presence.
  • Monitor and analyse the performance of digital marketing campaigns using tools like Google Analytics, social media analytics, and other relevant platforms.
  • Monitor and analyze the performance of digital marketing campaigns using tools like Google Analytics, social media analytics, and other relevant platforms.
  • Communicate with clients to understand their marketing goals and provide updates on campaign progress.
  • Address client queries and feedback promptly.
  • Conduct research to stay updated on industry trends, competitor activities, and emerging digital marketing strategies.
  • Provide insights and recommendations based on research findings.
  • Daily tracker sheet updates and helping internal stakeholders with the relevant required information.
  • Lead multiple digital marketing initiatives across channels, within given timelines and successfully execute on time and on budget.
  • Ensure the budget is spent across performance channels efficiently.
  • Optimizing Ads, Revenue, and Marketing on Facebook and Instagram.
  • Conceptualizing & managing consumer research & strategic surveys – developing cost-effective means of driving continuous feedback loops through digital/social tools.
  • Relationship management with key stakeholders – editorial, sales, legal, finance, audit etc.
  • Identify trends and insights and optimize spend and performance based on the insights.
  • Conduct keyword research, A/B testing, and analyze campaign performance.
  • SEO/SEM campaign ideation, planning and execution along with monitoring web traffic metrics.


Desired Skills & Experience:


  • Candidate should have between 3-5 years of experience in end to end management of performance marketing across Paid Social channels.
  • Expertise in Social Media Marketing and advertising across major social platforms (Facebook, Instagram, YouTube).
  • Should have some experience in Google 360.
  • Strong analytical abilities, highly organized, detail-oriented.
  • Working knowledge of tools like Google Analytics, Facebook Ads Manager, SEO, YT Analytics, Facebook Creator Studio, Google Ads Manager, etc.
  • Experience in managing multiple ongoing campaigns with measurable ROI.
  • Excellent communication and interpersonal skills with the ability to work with multiple teams and stakeholders.
  • Proven experience in handling multiple lead-generation campaigns.