Digital Marketing Strategist

1 month ago


Mumbai Metropolitan Region, India HDFC securities Full time
Job Title: Digital Marketing Strategist

Location: Mumbai (Andheri)

Estimated Salary: ₹1,200,000 - ₹1,800,000 per annum

About HDFC Securities

HDFC Securities is a leading financial services firm specializing in brokerage services. We are committed to providing innovative and personalized solutions to our clients, ensuring their financial success and security.

We are seeking a dynamic and experienced digital marketing strategist to help us build out our social media engagement and impressions. You will be responsible for developing and executing innovative digital marketing strategies, collaborating with internal and external partners to amplify our brand's online presence, and overseeing the creation and curation of high-quality content tailored to our target audience and platform-specific best practices.

Main Responsibilities:
  • Strategic Planning: Develop and implement comprehensive digital marketing strategies aligned with our overall business goals.
  • Agency Collaboration: Collaborate with external agencies to execute digital marketing campaigns and ensure seamless integration.
  • Content Creation: Oversee the creation and curation of high-quality content (text, images, and videos) tailored to our target audience and platform-specific best practices.
  • Community Management: Actively engage with our audience on social media platforms, responding to comments and messages promptly and professionally.
  • Platform Management: Manage and optimize our social media presence across Instagram, YouTube, and LinkedIn.
  • Analytics and Reporting: Track and analyze key metrics to measure the effectiveness of our digital marketing campaigns and provide insights for continuous improvement.
Qualifications and Skills:
  • Bachelor's degree in Marketing, Communications, or a related field.
  • 5+ years of proven experience in digital marketing, preferably in the financial services industry.
  • Strong understanding of digital marketing platforms, including Instagram, YouTube, and LinkedIn.
  • Excellent content creation and writing skills.
  • Proficiency in digital marketing analytics tools.
  • Ability to manage multiple projects simultaneously and meet deadlines.


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