SaaS Marketing Strategist

2 days ago


Mumbai Metropolitan Region, India Living Things Full time

This is an exciting opportunity to join Living Things as a SaaS Marketing Strategist.

Job Summary

We are seeking a highly skilled and experienced marketing professional to lead our B2B SaaS marketing efforts. As a SaaS Marketing Strategist, you will be responsible for developing and executing multi-channel marketing campaigns to generate high-quality leads and drive revenue growth.

Key Responsibilities
  • Develop and execute marketing strategies that align with the company's business goals and objectives.
  • Leverage data and analytics to inform marketing decisions and optimize campaign performance.
  • Collaborate with cross-functional teams to ensure effective lead handoff and alignment on goals.
  • Design and implement account-based marketing (ABM) strategies to target enterprise customers.
  • Manage and optimize digital marketing efforts, including SEO, SEM, email marketing, and paid social campaigns.
  • Create and manage high-value content, including blogs, case studies, whitepapers, eBooks, and video content, tailored to different stages of the buyer journey.
Requirements
  • Bachelor's degree in Technology/Marketing or related field, plus an MBA from a Tier 1 college.
  • At least 7 years of experience in B2B SaaS marketing.
  • Proficiency with tools such as HubSpot, Salesforce, Google Ads, SEMrush, or similar platforms.
  • Proven track record in lead generation, ABM, and content marketing.
  • Strong analytical skills and ability to interpret data to make informed decisions.
  • Excellent written and verbal communication skills.
  • Experience in collaborating with cross-functional teams like sales, product, and customer success.
What We Offer

We offer a competitive salary of $120,000 - $150,000 per year, depending on experience. Additionally, we provide a comprehensive benefits package, including health insurance, retirement savings plan, and generous paid time off.



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