Digital Marketing Strategist

2 days ago


Chennai Metropolitan Area, India CloudNow Technologies Full time
Job Description:

We are seeking a highly skilled Digital Marketing Strategist to join our team at CloudNow Technologies.

This is an exciting opportunity for a professional with expertise in digital marketing to develop, implement, and optimize comprehensive marketing strategies across all digital channels. As a key member of our team, you will play a vital role in expanding our client base through the utilization of various digital marketing techniques, thus boosting brand exposure for our products and services, driving lead generation, and fostering business growth.

Key Responsibilities:

  • Design, plan, and execute innovative digital marketing campaigns focusing on B2B environments, particularly within the SaaS sector.
  • Develop and refine prospect databases and mailing lists based on marketing activities to ensure effective campaign targeting.
  • Create and manage impactful email marketing campaigns, including automated and drip campaigns, to engage and nurture prospects throughout the customer journey.
  • Plan, budget, and execute PPC and PPM campaigns, emphasizing Google Ads, to maximize online presence and drive conversions.
  • Promote on-page and off-page SEO initiatives, such as link building, technical SEO issue resolution, and keyword research, to enhance search engine rankings and online visibility.
  • Manage social media accounts on Facebook, Twitter, and other platforms to maintain consistent branding and messaging.
  • Analyze data to assess campaign effectiveness and continuously optimize performance based on insights, ensuring maximum ROI and business growth.
  • Collaborate with designers, content writers, and engineering teams to create high-quality marketing collateral, including emailers, banners, landing pages, and other materials that effectively communicate our value proposition.

Requirements:

  • At least 2-3 years of experience in digital marketing, specifically within B2B companies and SaaS products.
  • Proficiency in demand generation, email marketing, Google Ads campaigns, SEO, SEM, keyword research, and other digital marketing channels.
  • Experience in lead generation strategies for domestic and international markets.
  • Familiarity with marketing automation software to drive traffic, convert visitors into leads, and nurture them into customers through dynamic workflows.

About Us:

CloudNow Technologies is a dynamic company committed to delivering innovative solutions and exceptional customer experiences. Our team is passionate about leveraging technology to drive business growth and success.

Salary:

The estimated salary for this position ranges from ₹6,50,000 to ₹7,00,000 per annum, depending on experience and qualifications.



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