Digital Marketing Technologist
2 days ago
Godrej Capital is a leading financial services company that specializes in home loans, loan against property, and business loans. With a strong focus on customer-centric product innovation and digital-first approach, we aim to build a sustainable retail financial services business in India.
We are recognized as one of the top 50 best workplaces in BFSI 2023 and have been consistently ranked among India's great mid-size workplaces. Our commitment to diversity, equity, and inclusion has earned us recognition as the best organization for women by The Economic Times in 2022 and 2023.
Job DescriptionAs a Digital Marketing Technologist, you will be responsible for developing and executing a comprehensive marketing technology roadmap that aligns with our overall marketing strategy and business objectives. You will lead the development and execution of Martech strategies, conduct research and analysis to identify best-in-class marketing technology solutions, and oversee the implementation and integration of marketing technologies.
You will work closely with cross-functional teams to drive cohesive and personalized communications and customer journeys against business objectives. Your expertise in data-driven decision making, digital advertising concepts, and marketing technology solutions will help us stay ahead of the competition.
Requirements- Bachelor's degree in Engineering and MBA degree in Marketing or related field
- 7+ years of experience in digital marketing and advertising technology, with a strong focus on performance marketing and data-driven decision making
- Proven track record of successfully implementing and managing marketing technology solutions across various platforms
- In-depth knowledge of digital advertising concepts (programmatic buying, targeting, attribution etc.)
- Extensive experience with marketing technology solutions (e.g., DMPs, DSPs, Marketing Automation platforms, Web Analytics platforms)
The estimated salary for this role is ₹1,200,000 - ₹1,800,000 per annum, depending on your experience and qualifications.
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