Sales Head

2 weeks ago


Lucknow, India Dr Lal PathLabs Full time

Job - Sales Head - UP & UK


Reporting - Chief Operating Officer


Sales Team Size - 140+


No of Partners - 3700+


SCOPE OF WORK

This position is responsible for developing immediate and medium-term Growth Strategies for the assigned geographies & executing in year plans to achieve patient volumes, value, channel network and market share in the region to impact top line. This position effects overall growth of territory in terms of revenue & team productivity. This position manages 20% of company revenue.


Revenue Growth

  • Deliver sales objectives by driving patient volume, value, market share and driving top line by effectively managing channel partners
  • Ensure that the team meets monthly sales targets in terms of both revenue generation and collections
  • Identify, create and develop new market opportunities
  • Plan marketing strategies for BTL activities etc for the region in line with the business plan
  • Implement new project and initiatives in the region for revenue growth
  • Manage Credit control


Channel Expansion

  • Expand channel by appointing new B2C partners and create network of collection centers
  • Appoint and generate business from B2B partners like hospitals, labs, clinics etc.
  • Seek new ways of revenue and brand expansion by doing various activities with the channel partners.
  • Ensure recovery of due and maintain days outstanding as per the standard


Analytics & Market Insight

  • Thorough knowledge and understanding of the industry, market, customer, competition, pricing and overall marketing practices
  • Use data and insights to develop market strategies
  • Should continuously evaluate market/ Competition trends and adjust tactics to take advantage of changes in the market


Key Relationships Management

  • Manage business of Key Accounts in the region like big hospitals, labs etc
  • Manage relationships with Lab Partner and create win-win outcomes
  • Maintain business relationships with decision makers in medical industry..
  • Relationship building with external authorities as appropriate.


Team Management

  • Maintain sales staff job oriented by ensuring right recruitment, counselling, orienting, training and disciplining.
  • Track attrition of sales team of the region and adapting best retention strategies
  • Sales Team productivity management and build plans to improve.


Experience: 15-20 years

Education Background: MBA in sales & marketing from premier B-school only

Experience/Background: Preferred experience of diagnostics industry, managed multiple state and workforce above 75+ sales team. Should be managing revenue above 250+ Cr.


Incase your CTC is less than 40L and you don't meet the experience criteria, please don't apply on the job.


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