Head of Sales Marketing
2 weeks ago
JOB PURPOSE
To effectively drive Sales for the Hospital contributing towards the Organization growth and topline revenue targets.
KEY RESPONSIBILITIES
• Responsible for overall revenue achievement as per the annual budgets of the unit.
• To work closely with unit Head in developing Sales plan for the Unit based on the business plan and its execution.
• To work on strategy to increase preferred channel business and the revenue mix.
• To prepare Sales forecasts for the management to facilitate strategic planning and target achievement.
• To ensure timely on ground execution of the Sales plan, upcountry activities and market activation.
• To manage the sales budget and measure ROI on activations done.
• To manage existing relationships with MECP doctors, PSU and corporate accounts and ensure new activations as per the plan.
• Work closely with clinicians to plan, execute and communicate the business development activities to improve footfalls and business.
• Work closely with Unit head in engagement of the clinical talent.
• To keep a check on the Market dynamics and stay updated on competition.
• Develop and implement programs to enhance engagement with local communities.
• To ensure retention and motivation of the team and their performance management.
• To actively participate in the training and development of the team and talent management.
• To work closely with marketing team and organize promotional events, camps, corporate events etc.
• Any other activity, which is a part of the Unit growth and business requirement.
Qualifications
Graduate /MBA/ PG Diploma in Marketing Preferred specialization in Sales and Marketing
Experience
More than 15 years of relevant experience preferably as a channel lead / sales lead for at least three years
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