Head of Sales Marketing

2 weeks ago


Lucknow, India Max Healthcare Full time

JOB PURPOSE


To effectively drive Sales for the Hospital contributing towards the Organization growth and topline revenue targets.


KEY RESPONSIBILITIES


• Responsible for overall revenue achievement as per the annual budgets of the unit.

• To work closely with unit Head in developing Sales plan for the Unit based on the business plan and its execution.

• To work on strategy to increase preferred channel business and the revenue mix.

• To prepare Sales forecasts for the management to facilitate strategic planning and target achievement.

• To ensure timely on ground execution of the Sales plan, upcountry activities and market activation.

• To manage the sales budget and measure ROI on activations done.

• To manage existing relationships with MECP doctors, PSU and corporate accounts and ensure new activations as per the plan.

• Work closely with clinicians to plan, execute and communicate the business development activities to improve footfalls and business.

• Work closely with Unit head in engagement of the clinical talent.

• To keep a check on the Market dynamics and stay updated on competition.

• Develop and implement programs to enhance engagement with local communities.

• To ensure retention and motivation of the team and their performance management.

• To actively participate in the training and development of the team and talent management.

• To work closely with marketing team and organize promotional events, camps, corporate events etc.

• Any other activity, which is a part of the Unit growth and business requirement.


Qualifications


Graduate /MBA/ PG Diploma in Marketing Preferred specialization in Sales and Marketing


Experience


More than 15 years of relevant experience preferably as a channel lead / sales lead for at least three years



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