Lead Generation Manager

7 days ago

India DigitalWebHelp Full time

The Lead Generation Manager will be responsible for developing, implementing, and managing strategies to generate leads and build a strong pipeline of potential clients. This role involves collaborating with marketing and sales teams to identify and qualify leads, analyze market trends, and create targeted campaigns. The ideal candidate will have a strong background in lead generation, excellent communication skills, and a strategic mindset.


Job Type - Remote

Timing - 7pm ist to 4 am ist

salary - 50k to 55k


Key Responsibilities:


Develop and Implement Lead Generation Strategies:

  • Create comprehensive lead generation strategies to meet company objectives.
  • Utilize various channels such as LinkedIn generation, Upwork and social media.
  • Develop and manage lead generation campaigns and programs.


Lead Qualification and Nurturing:

  • Identify and qualify potential leads through research, data analysis, and outreach.
  • Implement lead nurturing strategies to engage and convert leads through the sales funnel.
  • Work closely with the sales team to ensure lead quality and improve conversion rates.


Campaign Management and Optimization:

  • Plan and execute lead generation campaigns, ensuring they are aligned with marketing and sales goals.
  • Monitor and analyze campaign performance, making data-driven decisions to optimize and improve results.
  • A/B test various lead generation tactics and channels to determine the most effective approaches.


Collaboration and Communication:

  • Collaborate with marketing, sales, and product teams to align lead generation efforts with overall business objectives.
  • Provide regular reports and updates on lead generation activities, performance metrics, and ROI to senior management.
  • Communicate effectively with team members and stakeholders to ensure alignment and support.


Data Analysis and Reporting:

  • Analyze lead generation data to identify trends, insights, and opportunities for improvement.
  • Track and report on key performance indicators (KPIs) such as lead volume, conversion rates, and cost per lead.
  • Use data to inform decision-making and strategy adjustments.


Market Research and Trend Analysis:

  • Conduct market research to understand industry trends, customer behavior, and competitive landscape.
  • Stay updated with the latest lead generation tools, technologies, and best practices.
  • Identify new opportunities and channels for lead generation.


Qualifications:


Education and Experience:


  • Bachelor's degree in marketing, Business, or a related field. A master’s degree is a plus.
  • 5+ years of experience in lead generation role.
  • Proven track record of developing and executing successful lead generation strategies and campaigns.


Skills and Competencies:


  • Strong understanding of lead generation techniques, tools, and best practices.
  • Proficient in using CRM software (e.g., Salesforce, HubSpot) and marketing automation tools (e.g., Marketo, Pardot).
  • Excellent analytical skills with the ability to interpret data and make data-driven decisions.
  • Strong project management skills, with the ability to manage multiple campaigns and projects simultaneously.
  • Exceptional communication and interpersonal skills.
  • Creative thinker with a strategic mindset and problem-solving abilities.


Technical Skills:


  • Experience with data analysis tools and techniques.
  • Knowledge of the latest trends and technologies in digital marketing and lead generation.
  • Proficiency in LinkedIn leads generations through connection requests, InMails, and messaging.
  • Experience in leading generation through email campaigns.
  • Ability to handle goals of qualified booking appointments for themselves and the team.

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