D2C and SEO Manager

1 month ago

Surat, India Janasya Full time

Position Overview:

The D2C & SEO Manager will oversee the direct-to-consumer (D2C) channel's operations and lead organic and paid marketing efforts to maximize website performance, user engagement, and revenue. This role combines expertise in SEO, backend functionality, and paid marketing strategies like Google Ads to drive traffic and sales growth.

Key Responsibilities:

·     Manage and optimize the D2C website for seamless user experience, enhanced conversion rates, and revenue growth.

·     Develop and execute promotional campaigns, ensuring alignment with business goals and customer engagement.

·     Lead SEO strategies, including keyword research, on-page optimization, and technical SEO improvements (e.g., page speed, schema markup).

·     Oversee organic marketing efforts, focusing on content creation, backlink building, and improving domain authority.

·     Plan and manage paid marketing campaigns on platforms like Google Ads, ensuring ROI-driven performance.

·     Collaborate with the design and content teams to create SEO-friendly and engaging content for the website.

·     Monitor and analyze website performance metrics, including traffic, sales, and customer behavior, for actionable insights.

·     Maintain backend functionality on Shopify, troubleshooting and resolving any technical issues.

·     Track rankings for target keywords and optimize paid and organic search efforts to stay competitive.


Qualifications:

·     Bachelor’s degree in Marketing, IT, Business, or a related field.

·     3-5 years of experience in D2C e-commerce, SEO, and Google Ads management.

·     Strong knowledge of Shopify and tools like Google Analytics, SEMrush, and Search Console.

·     Proven experience in managing ROI-driven paid marketing campaigns on Google Ads.

·     Excellent analytical, organizational, and problem-solving skills.

·     A proactive approach to driving traffic and revenue growth through both organic and paid channels.


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