Head of Marketing || 6-8 YoE || Mumbai || D2C Luxury-Lifestyle Accessory Startup

1 hour ago

Mumbai, India MetaMorph Full time

About MetaMorph:

MetaMorph is a 360° HR Advisory firm incubated within Blume Ventures and dedicated to helping startups scale, evolve, and grow. We’ve helped more than 220 startups and multiple hires (and counting), providing them with the platform and opportunities they deserve.


About Our Client:

A premium lifestyle brand specializing in high-quality leather goods and accessories, offering products like handbags, wallets, and travel essentials. Combining craftsmanship with contemporary design, it focuses on creating timeless, functional, and sustainable pieces for discerning customers.


Job Description:

As the Head of Marketing, you will be responsible for defining and executing our overall marketing strategy. You will lead a team of marketers, manage multi-channel campaigns, and build brand awareness to drive customer acquisition, engagement, and retention. This role requires a mix of strategic thinking, creativity, and hands-on execution. The ideal candidate is data-driven, customer-obsessed, and has a proven track record of scaling D2C brands.


Key Areas of Responsibility:

1. Strategic Planning & Brand Positioning

o Define the brand’s strategic positioning, ensuring alignment with our

mission and values.

o Develop and execute a comprehensive marketing strategy to drive

brand awareness, customer acquisition, and loyalty.

o Establish clear goals, KPIs, and reporting structures to measure the

impact of marketing efforts.

2. Performance Marketing

o Oversee all digital marketing channels (paid social, search, email,

SEO, etc.) to ensure consistent growth.

o Develop, execute, and optimize data-driven campaigns to maximize

ROAS and conversion rates.

o Work closely with the analytics team to assess campaign performance

and continuously refine strategies.

3. Customer Acquisition & Retention

o Drive customer acquisition strategies to expand our audience and

increase brand reach.

o Develop and implement retention marketing programs, including CRM,

email, and loyalty initiatives, to enhance customer lifetime value.

o Leverage customer insights to build personalized and engaging

campaigns that drive customer loyalty.

4. Content & Creative Development

o Collaborate with the creative team to develop compelling content that

resonates with our target audience.

o Oversee content strategy across all platforms (social, blog, website,

etc.) to ensure cohesive storytelling.

o Ensure all creative assets align with brand guidelines and reinforce our

unique value proposition.

5. Revenue

o Develop and execute a comprehensive revenue strategy for D2C, that

aligns with business goals.

o Own the revenue forecasting and planning process, including setting

targets and identifying growth levers. Collaborate closely with product,

operations, and customer service teams to ensure seamless execution

of brand initiatives.

6. Market Research & Competitor Analysis

o Conduct ongoing market research to stay ahead of industry trends and

competitive activity.

o Use data insights to identify new growth opportunities and refine the

brand’s positioning.

o Ensure we are at the forefront of customer trends, particularly in the

D2C space.


Qualifications & Skills:

 Bachelor’s degree in Marketing, Business, or a related field; MBA or

advanced degree preferred.

 Exceptional storytelling and creative thinking skills.

 5+ years of experience in marketing, with at least 2 years in a senior

leadership role within a D2C or e-commerce brand.

 Proven track record of building and executing successful multi-channel

marketing campaigns.

 Deep understanding of digital marketing channels and performance marketing

metrics.

 Strong analytical skills and data-driven mindset; experience with CRM and

marketing automation tools is a plus.

 Experience managing and developing a marketing team.

 Strong project management skills, with the ability to handle multiple priorities

and thrive in a fast-paced environment.

 Passionate about the D2C space, with a customer-first mentality and a deep

understanding of the digital landscape.

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