Lead Generation Specialist
2 weeks ago
Job Type: Contract / Remote
Client Location: United Kingdom (GMT+1)
Language: English
Seniority Level: Mid Level
Company Description
kuubiik is a global consulting company with operations in over 150 countries, headquartered in Singapore. Specializing in outsourcing and project-based solutions for all business functions, kuubiik's team consists of professionals from diverse regions worldwide. Trusted by renowned brands like Google, TikTok, AEM, HP, TELUS, MyRepublic, and SGS, kuubiik offers high-quality services to clients.
Key Responsibilities:
Lead Generation Strategy:
- Develop and implement lead generation strategies to meet monthly targets for lead volume and conversions.
- Continuously analyze current lead generation efforts and optimize campaigns to enhance performance and ROI.
- Drive high-quality lead generation through a blend of organic social media efforts and paid campaigns.
Social Media Expertise:
- Manage and grow organic reach across social media platforms, focusing on TikTok, Meta (Facebook/Instagram), and emerging platforms.
- Create engaging, high-converting content tailored to the unique audience of each platform.
- Keep up-to-date with the latest trends and best practices for social media marketing and incorporate them into strategies.
Advertising Campaigns:
- Plan, launch, and oversee Google Ads campaigns, ensuring optimal performance and meeting lead generation goals.
- Manage paid advertising campaigns on Meta and TikTok, adhering to monthly budget parameters of 4-5k SGD.
- Continuously monitor and adjust campaigns to maximize lead quality and minimize cost per acquisition (CPA).
Performance Analysis:
- Track, analyze, and report on key performance metrics (KPIs), including lead volume, conversion rates, and ad performance.
- Implement strategies to improve the lead-to-sale conversion rate, aiming to increase it from over 25% to at least 50%.
- Ensure campaigns consistently generate 150+ high-quality leads per month.
Collaboration & Reporting:
- Collaborate with internal teams (sales, creative, content) to align marketing efforts with overall business objectives.
- Provide actionable insights and strategic recommendations based on campaign performance data to improve results.
- Regularly update stakeholders on campaign performance, opportunities, and challenges.
Must-Have Qualifications:
- Proven experience in lead generation and social media marketing with a focus on performance-driven results.
- Hands-on experience managing Google Ads, Meta (Facebook/Instagram) Ads, and TikTok advertising campaigns.
- Strong analytical skills with a proven track record of improving conversion rates and lowering cost per acquisition (CPA).
- Creative content creation skills, with experience crafting platform-specific content that resonates with target audiences.
- Solid experience in budget management, particularly in the context of paid advertising and ROI maximization.
- Excellent communication and project management skills with a knack for cross-functional collaboration.
Preferred Qualifications:
- Experience in the immigration or professional services industry.
- Familiarity with tools such as HubSpot, Google Analytics, and social media analytics platforms.
- Experience with A/B testing and other optimization techniques for digital marketing campaigns.
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