Manager - Marketing Analytics
2 months ago
Key Requirements-
• 3-4 years of relevant experience in Business Analysis with atleast 1 year in Marketing Analytics
• Experience defining requirements and using data and metrics to draw business insights
• Experience with SQL and Excel mandatory
• Critical thinking and problem-solving proficiency.
• Strong Analytical skills with solution orientated approach for any problems faced.
• Ability to translate data into actionable insights
• Good communication skills, team spirit, enthusiasm
• Proactively contributing to the team
Key Responsibilities-
1. Data Analysis and Insights:
o Develop and implement data models and metrics to track marketing performance and ROI.
o Identify trends, patterns, and opportunities in data to inform strategic decisions.
2. Strategic Planning and Reporting:
o Collaborate with marketing leaders to define key performance indicators (KPIs) and develop comprehensive reports on marketing effectiveness.
o Create detailed reports and presentations, highlighting insights and recommendations for improvement.
3. Campaign Optimization:
o Assess the performance of marketing campaigns and initiatives, providing actionable recommendations for optimization.
o Work with the marketing team to refine strategies based on data-driven insights and industry best practices.
4. Cross-Functional Collaboration:
o Partner with product, tech, sales, and finance teams to ensure alignment of marketing strategies with overall business objectives.
o Facilitate communication between marketing and other departments to ensure data and insights are effectively utilized across the organization.
5. Market Research:
o Conduct market research and competitive analysis to understand market trends and customer preferences.
o Utilize research findings to support the development of new marketing strategies and initiatives.
6. Process Improvement:
o Identify opportunities for process enhancements within the marketing team to improve efficiency and effectiveness.
o Implement best practices for data management and analysis.
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