Manager - Marketing Analytics

2 months ago


Mumbai Metropolitan Region, India Purplle.com Full time

Key Requirements-


• 3-4 years of relevant experience in Business Analysis with atleast 1 year in Marketing Analytics

• Experience defining requirements and using data and metrics to draw business insights

• Experience with SQL and Excel mandatory

• Critical thinking and problem-solving proficiency.

• Strong Analytical skills with solution orientated approach for any problems faced.

• Ability to translate data into actionable insights

• Good communication skills, team spirit, enthusiasm

• Proactively contributing to the team


Key Responsibilities-


1. Data Analysis and Insights:

o Develop and implement data models and metrics to track marketing performance and ROI.

o Identify trends, patterns, and opportunities in data to inform strategic decisions.

2. Strategic Planning and Reporting:

o Collaborate with marketing leaders to define key performance indicators (KPIs) and develop comprehensive reports on marketing effectiveness.

o Create detailed reports and presentations, highlighting insights and recommendations for improvement.

3. Campaign Optimization:

o Assess the performance of marketing campaigns and initiatives, providing actionable recommendations for optimization.

o Work with the marketing team to refine strategies based on data-driven insights and industry best practices.

4. Cross-Functional Collaboration:

o Partner with product, tech, sales, and finance teams to ensure alignment of marketing strategies with overall business objectives.

o Facilitate communication between marketing and other departments to ensure data and insights are effectively utilized across the organization.

5. Market Research:

o Conduct market research and competitive analysis to understand market trends and customer preferences.

o Utilize research findings to support the development of new marketing strategies and initiatives.

6. Process Improvement:

o Identify opportunities for process enhancements within the marketing team to improve efficiency and effectiveness.

o Implement best practices for data management and analysis.



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