Performance Marketer for Myntra and other Marketplaces
5 days ago
About us: Mintobay is a vibrant house of brands, proudly managing IVOC, Bene Kleed, and Ura Street. We sell our exceptional products across various marketplaces and through our dedicated D2C platform, Mintobay.com.
Job Title: Performance Marketer for Myntra and other Marketplaces
Location: Bangalore (onsite)
Salary: Upto 3-4 Lakhs Per Annum
Job Summary:
We are seeking a data-driven Performance Marketer who will be responsible for managing and optimizing paid campaigns on Myntra and other e-commerce platforms. The ideal candidate will be well-versed in marketplace advertising strategies, campaign performance analysis, and budget optimization to achieve the best ROI. You will collaborate with cross-functional teams to ensure smooth execution of marketing initiatives and brand growth on all key marketplaces.
Key Responsibilities:
- Campaign Strategy & Execution: Plan, execute, and optimize performance marketing campaigns for Myntra and other marketplaces (Amazon, Flipkart, etc.).
- Performance Tracking & Optimization: Continuously monitor campaign performance, analyze data, and optimize campaigns to maximize ROI, ROAS, and conversion rates.
- Budget Management: Manage and allocate marketing budgets across various platforms to ensure optimal use of resources.
- Marketplace Expertise: Stay updated with the latest trends, tools, and strategies specific to Myntra and other platforms.
- Content Coordination: Collaborate with content teams to align marketing strategies with product launches, seasonal trends, and sales events.
- Keyword & Audience Targeting: Conduct keyword research and optimize campaigns for better audience targeting and increased visibility.
- A/B Testing: Run A/B tests on various campaign elements (ad copies, targeting strategies, bidding tactics) to improve performance.
- Reporting & Analysis: Prepare detailed reports on campaign performance, key metrics, and areas for improvement, providing actionable insights to the team.
- Collaboration: Work closely with the design, product, and inventory teams to ensure campaigns align with inventory levels, product launches, and brand positioning.
Requirements:
- Bachelor’s degree in Marketing, Business, or a related field.
- 2-5 years of experience in performance marketing with a focus on e-commerce marketplaces like Myntra, Amazon, Flipkart, etc.
- Proven experience with marketplace ad platforms (Myntra Seller Hub, AMS, Flipkart Ads, etc.).
- Strong understanding of performance marketing metrics (CPC, CTR, CPA, ROAS) and experience in optimizing these metrics.
- Proficiency in analytics tools like Google Analytics, Excel, or other data platforms.
- Exceptional analytical skills with a focus on data-driven decision-making.
- Ability to manage multiple campaigns and projects simultaneously in a fast-paced environment.
- Excellent communication skills to coordinate with cross-functional teams.
- Experience in fashion or apparel industry (preferred).
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Bengaluru, India Mintobay Full timeAbout us: Mintobay is a vibrant house of brands, proudly managing IVOC, Bene Kleed, and Ura Street. We sell our exceptional products across various marketplaces and through our dedicated D2C platform, Mintobay.com.Job Title: Performance Marketer for Myntra and other MarketplacesLocation: Bangalore (onsite)Salary: Upto 3-4 Lakhs Per AnnumJob Summary:We are...
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