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Performance Marketer for Myntra and other Marketplaces

2 months ago

Bengaluru, India Mintobay Full time
About us: Mintobay is a vibrant house of brands, proudly managing IVOC, Bene Kleed, and Ura Street. We sell our exceptional products across various marketplaces and through our dedicated D2C platform, Mintobay.com.

Job Title: Performance Marketer for Myntra and other MarketplacesLocation: Bangalore (onsite)Salary: Upto 3-4 Lakhs Per Annum

Job Summary:We are seeking a data-driven Performance Marketer who will be responsible for managing and optimizing paid campaigns on Myntra and other e-commerce platforms. The ideal candidate will be well-versed in marketplace advertising strategies, campaign performance analysis, and budget optimization to achieve the best ROI. You will collaborate with cross-functional teams to ensure smooth execution of marketing initiatives and brand growth on all key marketplaces.

Key Responsibilities:

Campaign Strategy & Execution: Plan, execute, and optimize performance marketing campaigns for Myntra and other marketplaces (Amazon, Flipkart, etc.).Performance Tracking & Optimization: Continuously monitor campaign performance, analyze data, and optimize campaigns to maximize ROI, ROAS, and conversion rates.Budget Management: Manage and allocate marketing budgets across various platforms to ensure optimal use of resources.Marketplace Expertise: Stay updated with the latest trends, tools, and strategies specific to Myntra and other platforms.Content Coordination: Collaborate with content teams to align marketing strategies with product launches, seasonal trends, and sales events.Keyword & Audience Targeting: Conduct keyword research and optimize campaigns for better audience targeting and increased visibility.A/B Testing: Run A/B tests on various campaign elements (ad copies, targeting strategies, bidding tactics) to improve performance.Reporting & Analysis: Prepare detailed reports on campaign performance, key metrics, and areas for improvement, providing actionable insights to the team.Collaboration: Work closely with the design, product, and inventory teams to ensure campaigns align with inventory levels, product launches, and brand positioning.

Requirements:

Bachelor’s degree in Marketing, Business, or a related field.2-5 years of experience in performance marketing with a focus on e-commerce marketplaces like Myntra, Amazon, Flipkart, etc.Proven experience with marketplace ad platforms (Myntra Seller Hub, AMS, Flipkart Ads, etc.).Strong understanding of performance marketing metrics (CPC, CTR, CPA, ROAS) and experience in optimizing these metrics.Proficiency in analytics tools like Google Analytics, Excel, or other data platforms.Exceptional analytical skills with a focus on data-driven decision-making.Ability to manage multiple campaigns and projects simultaneously in a fast-paced environment.Excellent communication skills to coordinate with cross-functional teams.Experience in fashion or apparel industry (preferred).