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E.Com Marketing Manager
3 weeks ago
Job Description:
- Responsible to manage and run all the digital marketing activities for E-commerce channel.
- Manage end to end advertising activity for Marketplaces (Flipkart, Amazon, Myntra).
- Manage the agency who lead the META and Google Ads for DTC website (brand.com). Plan and execute the campaigns and review the performance metrics.
- Monthly/Quarterly ad plan and spend strategy for the channel.
- Work with graphic designer to get the required creatives for timely execution of campaigns.
- Syncup with social media team to calendarize and execute Facebook and Insta posts for DTC site
- Responsible to create PO/RO, submit invoices and ensure completion of payment within stipulated time by working with finance spocs.
- Initiate Email and SMS campaigns for the events on DTC site (brand.com).
- Uplift the brand image and premium positioning by individually strategizing and optimizing the campaigns for related platforms.
About the Role:
This role is based out of Bangalore. The person will be reporting to Head of Digital Marketing, with dotted line reporting to Head of E-Commerce. This is an individual contribution role and requires hands on experience and complete understanding of ads that runs on Marketplaces and for DTC site.
Candidate Requirements:
- Bachelors/Masters in Marketing with Specialization in Digital Marketing OR Certified in Digital Marketing with any Bachelor degree.
- 3-5 Years of experience in managing Ads for e-commerce marketplaces and DTC site(brand.com)
- Well versed with Amazon Marketing Services, Meta Ads, Google Ads, and SEO.
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