Digital Marketing Manager

3 weeks ago


Sany, India emoHR Services Full time
Responsibilities
  • Planand execute all digital marketing including SEO/SEM marketingdatabase email social media and display advertisingcampaigns
  • Design build and maintain our socialmedia presence
  • Measure and report performanceof all digital marketing campaigns and assess against goals (ROIand KPIs)
  • Identify trends and insights andoptimize spend and performance based on theinsights
  • Brainstorm new and creative growthstrategies
  • Plan execute and measure experimentsand conversion tests
  • Collaborate with internalteams to create landing pages and optimize userexperience
  • Utilize strong analytical ability toevaluate endtoend customer experience across multiple channels andcustomer touch points
  • Instrument conversionpoints and optimize user funnels
  • Collaboratewith agencies and other vendorpartners
  • Evaluate emerging technologies.Provide thought leadership and perspective for adoption whereappropriate
Requirementsand skills
  • BS/MSdegree in marketing or a related field
  • Provenworking experience in digitalmarketing
  • Demonstrable experience leading andmanaging SEO/SEM marketing database email social media and/ordisplay advertising campaigns
  • Highly creativewith experience in identifying target audiences and devisingdigital campaigns that engage inform andmotivate
  • Experience in optimizing landing pagesand user funnels
  • Experience with A/B andmultivariate experiments
  • Solid knowledge ofwebsite analytics tools (e.g. Google Analytics NetInsight OmnitureWebTrends)
  • Working knowledge of ad servingtools (e.g. DART Atlas)
  • Experience in settingup and optimizing Google Adwordscampaigns
  • Working knowledge of HTML CSS andJavaScript development and constraints
  • Stronganalytical skills and datadriventhinking
  • Uptodate with the latest trends andbest practices in online marketing andmeasurement

socialmedia presence,data-driven thinking,user experienceoptimization,email marketing,display advertisingcampaigns,seo/sem,google adwords campaigns,digital ad sales,adserving tools,website analytics tools,marketingdatabase,html/css/javascript development,thoughtleadership,analytical ability,analytical skills,customer experienceevaluation,digital advertising,target audienceidentification,digital marketing,growth strategies,emergingtechnologies,online marketing best practices,social mediamarketing,bs/ms degree in marketing,digitak marketing,landing pagesoptimization,seo/sem management



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