Senior Associate
1 month ago
Role Specifics - Day in the Life1. Conceptualize & write content/copy for different types of brand assets
- Write long & short form copy for all kinds of communication assets (Marketing communication channels: WhatsApp, email, Push, In apps, SMS)
- Conceptualizing, ideating and creating 360-degree campaigns
- Working designers & video editors to provide direction and execute daily brand work and campaigns
- Impeccable writing skills and command of the English language
- Good proofreading abilities in addition to being a Grammar Nazi
- Can work across different mediums and stay on top of trends
- Succinct, concise copy is the need of the hour
2. Implement Content Strategy with Marketing Thinking
- Generate creative ideas that build long term, innovative campaigns
- Effectively planning creative solutions and aiding in defining the scope of work across all verticals along with Head of departments
- Researching and monitoring Digital & New Media industry trends and competitor offerings to improve current offerings
- Coordination with all Internal Departments for all the Brand requirements from planning till execution and follow up with the team
Must have skills: 1. Qualification: Graduate / Post-Graduate in Marketing / Mass-Communication / English (Hons.) / Marketing2. Experience: 2 to 4 years relevant for app-based business3. Should have a deep understanding of Digital Content & platforms -
- You love entertainment and consume ridiculous amounts of content
- Very high awareness of pop-culture both on and off digital, and also remain aware of the broader zeitgeist
- Have a strong understanding of the entertainment & e-commerce industry, content creator landscape and functioning of Digital Platforms, E-commerce platforms and social media
- Should be well adept with global & Indian trends, formats and developments in branded content
- Should have an understanding of marketing, social and media analytics to shape & optimize content based on performance and learnings
- Knowledge of Hindi / other languages is a huge plus
- Able to work across industries and brands, with an aptitude for flexible thinking
- Should be a storyteller
- Confident in developing and executing disruptive ideas for the brand
- Should be adept at creative writing / copywriting / and content strategy
- Creativity, attention to detail, adaptability and marketing knowledge are required
- Ability to drive creative direction and vision for multiple projects simultaneously
- Understanding of all the stages of video content development - (Concept development, production, Influencer concept finalization, shoot, post-production)
- Ability to work collaboratively with different teams and departments to create something great and function independently if needed
- Should be able to effortlessly articulate conceptual ideas
Why Join Us :1. Start-up Environment - Work with a passionate and energetic team that is driven by hustle, comradeship, and togetherness2. Compensation & Benefits – Best-in-class salaries to highly competitive ESOPs along with great learning work environment, we offer you a place full of opportunities to customize your career trajectory3. An Environment for Innovation - We create a culture for innovation by giving an employee the prowess to create, make and innovate.4. We've got you covered - From medical insurance, well-defined policies to flexi WFH options, scrumptious lunch to some amazing learning and development sessions- we've got your back5. Cool Perks – Come and get to join us for in-house events, team outings, dinner catchups, and much more.
Ensuring a Diverse and Inclusive workplace where we learn from each other is core to CK's value. CashKaro.com and EarnKaro.com are Equal Employment Opportunity and Affirmative Action Employers. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender perception or identity, national origin, age, marital status, protected veteran status, or disability status.CashKaro.com and EarnKaro.com will not pay any third-party agency or company that does not have a signed agreement with CashKaro.com and EarnKaro.com.
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