Email Marketing Specialist

Found in: Talent IN C2 - 3 weeks ago

Vadodara, India E Intelligence Full time

Responsibilities:

  • Design and execute direct email marketing campaigns for various vertices
  • Administer marketing automation - creation, scheduling and performance reporting on emails, forms, landing pages, and campaigns; list creation and segmentation; build nurture programs based on list segmentations; support and troubleshoot CRM integration as well as connectors to different marketing technologies; user and asset management
  • Create user personas and segmentation rules to create compelling content strategies and customer journeys
  • Build new campaign workflows for drip campaigns, including targeting and timing logic, if/then scenarios that include more targeted workflows based on responsive behavior, call-to action logic, from logic and automated tasks
  • Troubleshoot any reported errors, ensuring that campaigns fire as designed, opt-outs are processed successfully, and correct variable fields are being used for personalization
  • Develop overall email marketing strategies to meet clients objectives
  • Own and maintain marketing specific dashboards in software
  • Establish, document, and maintain scalable processes that ensure best practices in campaign and lead management Provide insights to stakeholders for campaign performance, demand generation metrics and KPIs with Pardot and Salesforce and/or other BI platforms
  • Launch and run automated drip email campaigns for the company / clients to generate leads
  • Create monthly newsletters for various updates and knowledge sharing
  • Ensure emails follow industry policies and best practices


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