Performance Marketing Specialist

4 weeks ago

Vadodara, India TechMero Full time

Do you have a passion for mobile apps and a proven track record of driving app installs through paid advertising?


TechMero, a leading digital marketing agency, is seeking a talented Performance Marketing Specialist to join our growing team. In this exciting role, you'll be responsible for developing and executing data-driven paid advertising campaigns to acquire new users for our clients' mobile apps.


We're looking for a hands-on expert who thrives in a fast-paced environment. If you've got at least $1,000/month of experience managing Google Ads campaigns yourself, we want to hear from you


Here's what you'll be doing:

Paid Advertising Campaign Management:


  • Develop and execute comprehensive paid advertising campaigns across Google Search, Discovery, Display, and Youtube for TechMero's mobile apps.
  • Conduct in-depth keyword research to identify relevant terms and target the right audience.
  • Craft high-performing ad copy that resonates with target users and drives installs.
  • Create, launch, and manage new ad campaigns, optimizing bids, budgets, and targeting settings for maximum impact.
  • Conduct A/B tests on various elements of your campaigns (ad copy, landing pages, targeting options) to identify the most effective combinations.
  • Analyze campaign performance data using Google Ads reporting tools and other analytics platforms.
  • Generate weekly and monthly reports that track key performance indicators (KPIs) such as impressions, clicks, cost-per-install (CPI), and return on ad spend (ROAS).
  • Monitor campaign budgets and make adjustments as needed to ensure efficient spending.
  • Stay updated on the latest Google Ads features and best practices to continuously improve campaign performance.


App Marketing Expertise:


  • Collaborate with product owners to understand their specific app goals and target audience.
  • Develop a deep understanding of mobile app marketing KPIs (e.g., impressions, clicks, installs, in-app activity) and how they relate to campaign success.
  • Analyze app store data and user behavior to identify areas for improvement.
  • Recommend strategies to enhance the app's user experience and increase user engagement.


Reporting and Analysis:


  • Compile and analyze data from various sources (Google Ads, app analytics platforms, etc.) to gain insights into campaign effectiveness.
  • Generate clear and concise reports that communicate key findings and recommendations to Product owners.
  • Track trends and identify opportunities to improve overall marketing performance.
  • Present data and recommendations in a clear and actionable way.


Additional Responsibilities:


  • Stay abreast of industry trends and best practices in paid advertising and mobile app marketing.
  • Research and identify new tools and technologies that can improve campaign performance.
  • Collaborate with other team members (design, development) to ensure a seamless user experience across marketing channels.
  • May assist with content creation for marketing initiatives (e.g., blog posts, social media content).


To be successful, you'll need:


  • Proven experience managing paid advertising campaigns, particularly with Google Ads.
  • A strong understanding of mobile app marketing KPIs.
  • Excellent analytical and problem-solving skills.
  • The ability to manage multiple projects and meet deadlines.
  • Top-notch written and verbal communication skills.
  • A collaborative and results-oriented mindset.


Bonus points if you have:


  • Experience in other paid advertising platforms (Facebook, Instagram).
  • Experience with app analytics tools.
  • Copywriting or design skills.


At TechMero, we believe in work-life balance. You won't be expected to work overtime We offer a dynamic work environment where you'll be at the forefront of the mobile app marketing industry. Join us and help build the next generation of mobile apps

Ready to take your career to the next level? Apply today


Job Location - Vadodara (WFO).



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