Digital Marketing Specialist

4 weeks ago

Vadodara, India Rigel networks Full time
  • Segment Strategy: Develop and execute targeted marketing strategies for engineering, telecom, and US healthcare companies, positioning our technology solutions as industry leaders.

  • Brand Awareness: Drive brand recognition within the engineering, telecom, and healthcare sectors through cohesive branding initiatives and impactful messaging.

  • Content Creation: Produce high-quality marketing collateral, tailored to each sector, including brochures, case studies, presentations, and whitepapers.

  • Digital Marketing: Oversee digital platforms, including the company website, social media, and online advertising, to enhance brand visibility and engagement.

  • Campaign Management: Plan and execute marketing campaigns that highlight the unique value of our technology solutions, driving lead generation and conversion.

  • Event Promotion: Coordinate participation in industry events, tradeshows, and conferences for engineering, telecom, and healthcare sectors, maximizing exposure.

  • Thought Leadership: Collaborate with internal experts to develop thought leadership content, such as blog posts and insights, establishing our authority.

  • Client Engagement: Develop strategies to engage current and potential clients across sectors through targeted email campaigns, webinars, and more.

  • Market Research: Conduct research to understand industry trends, customer preferences, and competitor activities, informing marketing strategies.

  • Collaboration: Work closely with sales teams to align marketing initiatives with goals and provide materials to support their efforts.

  • Measurement and Analysis: Track and analyze campaign performance, using data to refine strategies and demonstrate ROI to stakeholders.



Requirements
  • Marketing Experience: Proven B2B marketing experience, preferably in technology, engineering, telecom, and/or the US healthcare sector.

  • Industry Knowledge: Familiarity with engineering, telecom, and US healthcare markets, including trends, challenges, and key players.

  • Creative Mindset: Develop innovative marketing campaigns and content that resonate with diverse audiences.

  • Exceptional Communication: Strong written and verbal skills to craft compelling messages and engage with varied stakeholders.

  • Digital Proficiency: Proficient in digital marketing techniques, website management, social media, and online advertising.

  • Project Management: Organizational skills to manage projects, meet deadlines, and collaborate with cross-functional teams.

  • Analytical Skills: Data-driven mindset, comfortable using analytics tools to measure and optimize performance.

  • Strategic Thinking: Translate business goals into effective marketing strategies for diverse sectors.

  • Bachelor's Degree: A degree in Marketing, Business, or a related field is preferred.


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