Digital Marketing Executive

2 weeks ago

Vadodara, India Job Excel Full time

**Job Title**: Digital Marketing Executive

**Company Overview**:
Our client is a renowned manufacturer in the wire and cable industry, with five well-established manufacturing units. They specialize in producing high-quality compounds for the wire and cable market. With a commitment to excellence and innovation, our client has built a strong reputation for delivering exceptional products and services to their customers.

As a Digital Marketing Executive, you will play a key role in developing and executing effective digital marketing strategies to promote our clients business products and services. You will be responsible for managing various digital marketing channels, including social media platforms, online advertising, company functions, and content creation.

**Responsibilities**:
Develop and implement comprehensive digital marketing strategies to enhance brand visibility, drive traffic, and generate leads.

Manage all social media platforms (such as Facebook, Twitter, LinkedIn, and Instagram) to engage with the target audience, increase followers, and promote the companys products and services.

Create and curate engaging and relevant content for social media, blogs, and websites to attract and retain customers.

Coordinate with the marketing team to design and execute digital advertising campaigns across various platforms, including Google Ads, display networks, and re-targeting.

Monitor and analyze website traffic, user behavior, and other relevant metrics using tools like Google Analytics, and generate reports to measure the effectiveness of digital marketing efforts.

Collaborate with internal teams, including sales, product management, and graphic design, to develop and execute digital marketing campaigns aligned with business goals.

Stay updated with industry trends, digital marketing best practices, and emerging technologies to ensure our client remains at the forefront of digital marketing innovation.

Assist in the planning and execution of marketing activities during company functions, trade shows, and industry events.

Liaise with external agencies and vendors to optimize digital marketing campaigns, manage budgets, and ensure the timely delivery of projects.

Monitor and respond to customer inquiries and feedback received through digital channels in a timely and professional manner.

Maintain a consistent brand image and tone of voice across all digital marketing channels.

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