Manager - Digital Media Planning

1 month ago

Gurugram, India Zenith Full time

Job Description

• Social Media Expert, should develop, execute and Daily Optimize campaign

• Develop strategically media recommendations with supporting rationale

• Manage & analyze campaigns, and recommend tactical changes to maximize campaign performance

• Assist in analysis of research to develop strategies and tactics

• Work with analytics, trafficking, ad-serving, and finance departments as part of the media management process

• Manage day-to-day plan changes and maintenance of media plans

• Respond to competitive requests

• Research and compile competitive data • Bringing onboard, understanding across 3 Cs, Category, Consumer, Competition

• Understanding of digital tools and platforms, comScore, Reach Planner, Similar web along with Google Ads, Meta business manager to name a few.

• Experience on screen neutral or TV++ planning will be added advantage

• Other responsibilities as assigned

Qualifications

Knowledge of all aspects of Social plus display media (Web & Mobile)

Basic understanding of the principles of marketing and advertising, as well as an understanding of media concepts and terms, creative and budget requirements

Ability to prioritize and multi-task, work successfully with teams, and work under pressure

Strong communication, project management and time management skills

Working knowledge on Excel , PowerPoint and Microsoft Word skills

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