HT Media

1 month ago

Gurugram, India HT Media Full time

Company: Shine.com

Location: Gurgaon

Department: Marketing

About Shine.com:

Shine.com is one of India's leading job portals, dedicated to connecting job seekers with the best opportunities across industries. We are committed to fostering professional growth and providing innovative solutions for job search and recruitment. Join us in our mission to empower professionals and drive meaningful careers.

Role Overview:

Shine.com is seeking a dynamic and results-driven Performance Marketing Manager to join our marketing team. The ideal candidate will have a strong background in managing performance-driven campaigns across various digital channels, with a focus on driving user acquisition, engagement, and retention. This role demands a strategic thinker with the ability to analyze data, optimize campaigns, and maximize ROI.

Key Responsibilities:

- Strategy Development: Design and implement comprehensive digital marketing strategies to increase brand visibility, drive online traffic and conversion.

- SEM: Search Engine Marketing (SEM) activities to boost visibility, reach and user acquisition on all platform Google/bing etc

- Lead Generation: Increase and meet goals on Lead generation from both Organic and Paid channels (where applicable)

- Data Analysis: Regularly analyze digital marketing metrics, use data to drive marketing decisions, and present reports on campaign performance.

- Social Media Management: Develop and oversee social media strategies, ensuring consistent brand messaging and engagement with the target audience.

- Email Marketing: Create and manage email marketing campaigns, monitor their effectiveness, and adjust based on performance data.

- SMS/RCS Campaign management: Drive successful SMS/RCS campaign for user engagement.

- Budget Management: Allocate and manage the digital marketing budget efficiently, ensuring maximum ROI (where applicable).

- Market Research: Conduct regular market research to stay updated with the latest digital marketing trends and customer preferences.

- Content Management: Oversee the creation, scheduling, and publishing of engaging content across various digital platforms including social media, websites, and email campaigns.

Required Skills and Qualifications:

- 5+ years of proven experience in digital marketing, with a strong portfolio showcasing successful campaigns.

(ref:iimjobs.com)

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