Manager- Digital Media Planning

4 weeks ago

Gurugram, India Spark Foundry Full time
Job Description

• Social Media Expert, should develop, execute and Daily Optimize campaign

• Develop strategically media recommendations with supporting rationale

• Manage & analyze campaigns, and recommend tactical changes to maximize campaign performance

• Assist in analysis of research to develop strategies and tactics

• Work with analytics, trafficking, ad-serving, and finance departments as part of the media management process

• Manage day-to-day plan changes and maintenance of media plans

• Respond to competitive requests

• Research and compile competitive data • Bringing onboard, understanding across 3 Cs, Category, Consumer, Competition

• Understanding of digital tools and platforms, comScore, Reach Planner, Similar web along with Google Ads, Meta business manager to name a few.

• Experience on screen neutral or TV++ planning will be added advantage

• Other responsibilities as assigned


Qualifications

▪ Knowledge of all aspects of Social plus display media (Web & Mobile)

▪ Basic understanding of the principles of marketing and advertising, as well as an understanding of media concepts and terms, creative and budget requirements

▪ Ability to prioritize and multi-task, work successfully with teams, and work under pressure

▪ Strong communication, project management and time management skills

▪ Working knowledge on Excel , PowerPoint and Microsoft Word skills



Additional Information

Publicis Groupe Commitment to Diversity & Equity Policy:

Publicis Groupe is deeply committed to diversity and inclusion in spirit and in action at every level of the organization. It reflects our core values and embodies our purpose of building a great company enabling human potential. We have a deep-rooted appreciation for how diversity of thought drives innovation, and we ground that value in a culture of collaboration and connected thinking.  

  • Diversity & inclusion are business imperatives on which Publicis Groupe will not negotiate. While fostering a work environment that is inclusive of all talent is a collective responsibility, it is leadership’s job to nurture the career aspirations and goals of all our talent. Promoting gender equality starts at the top and the Groupe will not tolerate anyone speaking for our organization who does not value the importance of inclusion. Publicis Groupe works very hard to champion diversity and will continue to insist that each agency’s leadership be champions of both diversity and inclusion.
  • Our Core values “ VIVA LA DIFFERENC’E is based on the very aspect of celebrating differences 
  • Our strategy focuses on bringing together teams with diverse perspectives, disciplines, and experiences, because diversity of thought best serves our clients and their customers who they aspire to impact

Equal Employment Commitment:

  1. We provide equal opportunities to all our employees and to all eligible applicants for employment in our company. We do not unfairly discriminate on any ground, including race, caste, religion, color, ancestry, marital status, gender, sexual orientation, age, nationality, ethnic origin, disability or any other category protected by applicable law.
  2. When recruiting, developing and promoting our employees, our decisions will be based solely on performance, merit, competence and potential.
  3. We shall have fair, transparent and clear employee policies which promote diversity and equality, in accordance with applicable law and other provisions of this Code. These policies shall provide for clear terms of employment, training, development and performance management.

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