AVP- Digital Planning

3 weeks ago

Gurugram, India Publicis Groupe Full time

We are looking for prospective candidates having an experience in Digital Planning between 12-17 yrs for Guragon location - PublicisGroupe


About PublicisGroupe

Publicis Groupe, founded in 1926, is the world’s third largest communications group. Known for its world-renowned creativity, best in class technology, digital and consulting expertise, Publicis Groupe is the only one in the industry able to best accompany its clients in their digital business transformation journey- anywhere in the world.

Present in over 100 countries, Publicis Groupe employs around 83,000 professionals.

In India, the Groupe has presence across 9 agency brands and has multiple specialist practices across Media, Data, Commerce, Content, B2B, Tech & Creative amongst others. Between the Brands and Practices there are 700+ clients and 100 + capabilities. We are 4500 employees across 9 offices.

Our vision is to bring the diverse capabilities of the Groupe to our clients in a seamless service that drives the alchemy of creativity and technology. In order to do this, Publicis Groupe has reinvented from a Holding Company to a platform.



About Publicismedia


Publicismedia, a part of the PublicisGroupe, is a full service Media agency. We have been providing quality Digital & Media Mandates across industries & clients in the field of Search Engine Marketing, Social Media Marketing, Online Reputation Management services , Media Mandates I TV, Print, Radio Out of Home across the globe. With the help of our experience, constant research in technologies that drive the internet today and an eye for perfection, we ensure you have maximum visibility online and help you seamlessly integrate internet marketing into the overall marketing strategy of your organization. The fact that we offer almost all services that fall under the umbrella term gives us a holistic view of what helps businesses online & offline. We have evolved our strategies over time and we understand that that generating meaningful sales leads from the internet, mobile, TV, Print, Radio, Out of Home , involves seamless interworking of various avenues of marketing. This integrated approach marketing helps our clients business ranking higher, generate more sales by advertising on popular platforms


Job Description


The Digital Media Planner is responsible for executing all day-to-day digital media planning and client service activities associated with assigned accounts.


Job Responsibility:

The Digital Media Planner provides media planning recommendations and offers resourceful problem-solving, both internally and externally, while maintaining successful client relationships. S/he prepares media plans and other deliverables, and executes media plan implementation for assigned client accounts.

This position will have responsibility to manage day-to-day planning and analysis while maintaining strong relationships with media vendors, clients and partner agencies. The responsibilities are many, various, and not limited to those written in this document. These responsibilities must be directed continuously toward maintaining exceptional service to the client and providing timely deliverables, i.e., Media Plans, Point-of-Views (POVs), and related media analyses


Job Responsibilities includes

lead media discussion with the client

Strong understanding of the digital platforms- Facebook, AdWords, Programmatic and Direct Buys

•Should be well-versed with planning tools like Comscore and Similarweb

•Awareness of emerging/new technologies that can be leveraged to drive brand salience

•Regular interaction with client/publisher for media planning/buying.

•The candidate will need to understand the client business and short and long term objectives

•Manage campaigns end to end depending on the business objectives

•Identify key audiences - sizing and profile using data points, to determine whether given audience can achieve the client’s business objective

•Identify placement opportunities - impact, non-impact and oversee the ad operations - tracking, serving

•Set budget allocation - topline between different online platforms to meet the objectives

•Measure the results against the planned deliverables and conduct post evaluation (to derive insights to be leveraged for next campaign)

•Publishers Relationship

•The candidate will need to develop good working relationship with key publishers and networks

•Understanding of media concepts/terms, creative and budget requirements


Competencies:


Solid grasp of digital marketing, especially a knowledge of digital media

  • of all aspects of Digital Media, including Search, SEO, SMM, Mobile , Programmatic …etc.
  • understanding of the principles of marketing and advertising, as well as an understanding of media concepts and terms, creative and budget requirements
  • to prioritize and multi-task, work successfully with teams, and work under pressure
  • communication, project management and time management skills
  • knowledge on Excel , PowerPoint and Microsoft Word skills

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