AVP- Offline Media Planning(Gurgaon)

1 month ago

Gurugram, India Publicis Groupe Full time

We are looking at candidate to work with us at PublicisGroupe as AVP- Media Planning with someone having an expeience in Offline Media Planning for around 12-15 yrs at Gurgaon location


About Publicismedia


Publicismedia, a part of the PublicisGroupe, is a full service Media agency. We have been providing quality Digital & Media Mandates across industries & clients in the field of Search Engine Marketing, Social Media Marketing, Online Reputation Management services , Media Mandates I TV, Print, Radio Out of Home across the globe. With the help of our experience, constant research in technologies that drive the internet today and an eye for perfection, we ensure you have maximum visibility online and help you seamlessly integrate internet marketing into the overall marketing strategy of your organization. The fact that we offer almost all services that fall under the umbrella term gives us a holistic view of what helps businesses online & offline. We have evolved our strategies over time and we understand that that generating meaningful sales leads from the internet, mobile, TV, Print, Radio, Out of Home , involves seamless interworking of various avenues of marketing. This integrated approach marketing helps our clients business ranking higher, generate more sales by advertising on popular platforms


Key Responsibilities

  • for providing client history, goals, hurdles and insights for strategic development
  • media plans and recommendations to coincide with media strategy and KPIs
  • in the development of all major presentations/decks. Gain appropriate internal approvals prior to release to the client
  • strong working relationship with client and internal constituents
  • opportunities for the client growth
  • agency management for client issues/problems
  • documentation of client conversations and agreements through conference reports
  • all client materials/correspondence are on strategy and of the highest quality
  • and mentor junior staff
  • self abreast on the current on events, latest trends and strong industry knowledge.
  • that media plans are well placed and maintained effectively, meeting the desired budget and impressions.
  • and propose media spend adjustments according to performance andmarket conditions
  • media markets using data gathered from research, analysis of market trends, media supply availability, new market opportunities, and competitive activity.


Skills/Competency/Experience

  • Practical knowledgeable & exposure about and experienced with the concepts, approaches and issues involved in traditional media planning. Understanding of Digital Ecosystem will be added advantage
  • Familiar with the timelines, processes and needs of the implementation of all media
  • Proficient in all syndicated and proprietary media applications.
  • Technical proficiency, particularly with media systems and MS Excel, Word and PowerPoint
  • Able to tap into proprietary consumer insight applications or alternative sources for more in-depth analysis.
  • Keep abreast to the development and trends in the ever changing media landscape.
  • Interpersonal & Communication Skills
  • level of organization and analytical skills
  • experience of working closely with the team
  • with ambiguity.
  • organizational and management skills along with financial acumen
  • ability to follow through on commitments
  • knowledge of Media Softwares like BARC, TAM, MAP

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