Search Engine Optimization Analyst

4 weeks ago


Chennai, India Colan Infotech Private Limited Full time

SEO Specialist Essential Skills

  • Proven success in link building and viral strategies
  • Experienced with content outreach.
  • The ability to deploy an effective local and long-tail search strategy
  • A deep understanding of mobile strategy and how it relates to SEO
  • Experience in building inbound organic search traffic and improving SERPs
  • A background in creating reports showing web analytics data and site evaluations
  • An up-to-date, working knowledge of current, past, and projected trends in the SEO industry
  • Experience with Googles Keyword Tool
  • A functional understanding of HTML and CSS
  • Familiarity with the best tools in the trade

SEO Specialist Roles & Responsibilities

  • Create and execute link building strategy
  • Develop optimization strategies that increase the company's website search engine results rankings
  • Execute tests, collect and analyze data and results, identify trends and insights in order to achieve maximum ROI
  • Work with editorial and marketing teams to drive SEO in content creation and content marketing
  • Expert in Keyword suggestions (long-tail keywords)
  • Research and implement search engine optimization recommendations

Determine measurable goals that demonstrate improvement in marketing efforts



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