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Lead Search Engine Optimization

2 months ago

Chennai, India HDFC securities Full time

Job Description: Lead Search Engine Optimization

Location: Mumbai ( Andheri, MIDC)

Job Description:

As the SEO Head for our Broking Vertical, you will be responsible for developing and executing strategic SEO initiatives to drive organic traffic, improve search engine rankings, and increase online visibility for our brokerage services. You will lead a team of SEO specialists and collaborate with cross-functional teams to enhance our digital presence and attract qualified leads.


Key Responsibilities:

  • Develop and implement comprehensive SEO strategies tailored to the broking vertical to increase website, YouTube and Mobile app traffic to generate high-quality leads.
  • Lead a team of SEO specialists, providing guidance, mentorship, and support to achieve departmental goals and objectives.
  • Conduct in-depth keyword research, competitor analysis, and market research to identify opportunities and trends in the broking industry.
  • Optimize website content, including landing pages, blog posts, and educational resources, to improve search engine rankings and user engagement.
  • Manage link building campaigns and outreach initiatives to enhance website and mobile app authority and domain credibility.
  • Collaborate with content creators, designers, and developers to ensure SEO best practices are integrated into website design and content creation.
  • Monitor and analyze key SEO metrics, including keyword rankings, organic traffic, conversion rates, and ROI, to measure performance and identify areas for improvement.
  • Stay up-to-date with the latest industry trends, algorithm updates, and best practices in SEO to maintain our competitive edge and drive continuous improvement.
  • Provide regular reports and insights to senior management on SEO performance, trends, and opportunities for growth.
  • Work closely with the marketing and sales teams to align SEO strategies with overall business objectives and marketing campaigns.


What are we looking for?

• 9-10 years of pure SEO experience, preferably with a reputed Digital agency.

• Highly comfortable with Search Console, Google analytics and other SEO tools.

• Strong working knowledge of Programmatic SEO with wordpress and best practices with the ability to analyze organic metrics on Excel/Data Studio and optimize organic channels like Web, App and Youtube with insights.

• Experience working with technology to optimize the technical aspects of the website and app impacting the organic growth.

• In-depth experience with GA4 & clear understanding of Web Analytics.

• Comfortable writing and editing content for title, descriptions, etc.

Need to work with multiple team’s for content, technology and

Must Have’s:

• Customer-first approach: That’s the North Star. Everything we do is to make our users investment experience better & rewarding

• Ownership: We don’t just sport lab coats, but we experiment—a lot. And we take complete ownership

• Data-driven: The source of truth. Simple as that.